The Global #1 Best-Selling Business Book Customer Experience 2 Is a Shiny Example of the ‘New Normal’
Customer Experience 2 tops the charts as the #1 best selling book on Amazon e.g. in the “Customer Service” and “Consumer Behaviour” categories in multiple countries (USA, UK, Canada and France, etc), making the co-authors Best Selling Authors on three continents. Sirte Pihlaja, the CEO of Shirute, is a Finnish CX/EX expert, who has been evangelising CX all over the world during the last 25+ years. Her passion is using creative methodologies in creating great CX and EX. That is why she wrote about customer-centric culture and on the Role of Play in Business.
Elisa puts in the most effort in their customer experience management
Finnish organisations are starting to invest in customer experience management, as there are visible effects and returns on investment. Of the respondents, 76% believe that their investments have been profitable. CX related activities have also affected their turnover during the past year. These were some of the most interesting results from the CEM study conducted by Shirute Ltd for CXPA Finland. The most mature organisations in CEM were published at the CXPA Finland summer party. Elisa was number one in total scores. The TOP3 first-timers Raute and Tamro shared the second position.