The CEO of Shirute and CXPA Finland LNE Head Sirte Pihlaja has been asked to join the CX advisors at Customer Directors On Board. This group consists of Customer Experience experts, who want to develop customer thinking in the strategic decision making of companies and other organisations.
CXPA Finland is also participating in the study of Customer Advocates on Board project, which makes a current state analysis of management and board practices from the perspective of customer thinking. The goal is to help the Finnish businesses start on a journey to deeper customer-centricity, and goal-oriented utilisation of customer insight. To support this target, the network of customer experience professionals CXPA Finland will organise special events for board members on customer experience. These events will take place during this fall.