Sirte Pihlaja joins Customer Directors on Board advisors

The CEO of Shirute and CXPA Finland LNE Head Sirte Pihlaja has been asked to join the CX advisors at Customer Directors On Board. This group consists of Customer Experience experts, who want to develop customer thinking in the strategic decision making of companies and other organisations.

CXPA Finland is also participating in the study of Customer Advocates on Board project, which makes a current state analysis of management and board practices from the perspective of customer thinking. The goal is to help the Finnish businesses start on a journey to deeper customer-centricity, and goal-oriented utilisation of customer insight. To support this target, the network of customer experience professionals CXPA Finland will organise special events for board members on customer experience. These events will take place during this fall.

Elisa puts in the most effort in their customer experience management

Finnish organisations are starting to invest in customer experience management, as there are visible effects and returns on investment. Of the respondents, 76%  believe that their investments have been profitable. CX related activities have also affected their turnover during the past year. These were some of the most interesting results from the CEM study conducted by Shirute Ltd for CXPA Finland. The most mature organisations in CEM were published at the CXPA Finland summer party. Elisa was number one in total scores. The TOP3 first-timers Raute and Tamro shared the second position.


Does your company need a little shape up in customer experience management? We win over hearts and make your customers happy. We know how to inspire people to buy, engage and recommend! Let’s start running together to become a customer champion!


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