Elisa puts in the most effort in their customer experience management
Finnish organisations are starting to invest in customer experience management, as there are visible effects and returns on investment. Of the respondents, 76% believe that their investments have been profitable. CX related activities have also affected their turnover during the past year. These were some of the most interesting results from the CEM study conducted by Shirute Ltd for CXPA Finland. The most mature organisations in CEM were published at the CXPA Finland summer party. Elisa was number one in total scores. The TOP3 first-timers Raute and Tamro shared the second position.