Mari Eklund is Vice President in B2B at DNA, a results-oriented leader who thrives at the intersection of people, processes, and AI-powered innovation.
Mari is inspired by human-centric services that leverage advanced automation and intelligence. She believes that the future of customer service is not just faster or cheaper, but smarter. To her, this translates to AI augmenting the human touch, enabling teams to anticipate needs, personalise interactions, and deliver outcomes that matter. The ultimate goal is always to empower organisations to evolve their service operations into strategic growth engines.
Mari explains in her talk how to drive human-centric service with advanced automation and AI.