CX Masterclass is a full-day event for CX professionals who want to understand what it takes to create great customer experiences that turn your business into a profit-making engine, as well as a pleasure to your customers. Guests also join us on a VIP Brunch on the second day.

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Our CX Masterclass takes customer experience to the next level – from managing to innovating the experience. This years event, CX Masterclass with Ian Golding, was based on his book, ‘Customer What?’, and explored the hows and whys of strategy, culture and leadership in relation to customer experience management.



Great speaker, right on the painpoints of CX : )

– CX Masterclass participant

Excellent experience! Gamification, storytelling, wonderful Ian, joined to the fanclub

– CX Masterclass participant

Thanks for today. Ian was as always super inspirational. All other program bits were ok too. Arrangements, food etc excellent. Well done!

– CX Masterclass participant

“Wonderful day, nice venue and inspiring discussions! Thank you for organising this and I will be eagerly waiting for the next CX Masterclass day.

– CX Masterclass participant

”Thank you for a great day! It was very inspiring and I learned a lot. The example cases and videos were brilliant. Our guest experience was surprising and team work also a lot of fun : )

– CX Masterclass participant

”A big thank you, the day went past very fast. A lot of good and also familiar content. The next step could be to workshop more with the participating organisations around these topics. The tasks were nice, although I did not have time to really give my best to all of them : )

– CX Masterclass participant

”Very well organised, nice atmosphere, Ian is a great speaker and inspiring. We learned quite a lot of technologies in such a short day.”

– CX Masterclass participant

“The presenters were very good and there was a good amount of professional content. The tasks were nice! I could have used more breaks to relax my brain, there was so much to learn. All in all, a very succesful event.

– CX Masterclass participant

Thank you, Ian is very warm-hearted and nice person and it was very nice to listen to him. Many thanks to Sirte and the whole Shirute team! Good food, also in the afternoon+ oatly milk : )

– CX Masterclass participant


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Shirute           CXPA Finland          Customer Experience Consultancy

F-Secure          LähiTapiola          Qentinel


Feedbackly          Flockler          Futurice


Hanko Sushi          LEGO          Långvik Congress Wellness Hotel          Pakilan Kukkatalo                  Scandic


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Sirte Pihlaja
Sirte Pihlaja
+358 50 5700 190
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Please vote and let us know who you would like to see leading our next CX Masterclass. You can also request for additional information and let us know you are interested in our CX event(s) by sending your contact information through this form.

Who would you like to see in our next CX Masterclass?
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