Customer Experience Optimiser, CCXP, Trained LEGO® SERIOUS PLAY® Facilitator
Sirte Pihlaja (Certified Customer Experience Professional) is the founder and CEO of Shirute, the first Customer Experience Agency in Finland. She heads the activities of Customer Experience Professionals Association (CXPA) in Finland (www.cxpa.fi).
Sirte is a CX expert with solid coaching skills, who has been internationally recognized for her thought leadership in the field. For almost 25 years, she has advised businesses around the globe in strategy, experience design, sales and brand development to differentiate their brands by radically improving their CX. Sirte is a sought-after designer, speaker and facilitator, who advises large international and domestic companies in different industries (e.g. Elisa, Arabia, Fiskars, Hackman, Iittala, Marimekko, Nokia, Nordea, Rovio, Sanoma, S-Group, TeliaSonera, Tikkurila, Veikkaus, VR and YLE Finnish Broadcasting Company).
She is a sought-after coach, keynote speaker, chairperson and blog writer, who is a familiar face in international influencer seminars.
Sirte produces creative solutions to revolutionize customer experiences, and helps her clients in creating memorable, profitable customer experiences through CX optimisation, research, measurement and design, voice of customer and reputation management, data-driven business and transforming businesses through service design and digitalisation. She guides decision makers in developing their customer understanding, and is known for transforming customer insight into actionable results quickly and cost-effectively. Previously, she worked as a business manager, senior strategist and service design lead at Accenture, Tieto and Fjord, as well as over 10 years in international media.