7. & 8.5.2020 (2 days)
Online session
Our CX Masterclass takes customer experience to the next level – from managing to innovating the experience. This time the event, CX Masterclass with Ian Golding, is based on his book, ‘Customer What?’, and explores the hows and whys of strategy, culture and leadership in relation to customer experience management.
PRAISE FROM CX MASTERCLASS ATTENDEES
– CX Masterclass participant
”Excellent experience! Gamification, storytelling, wonderful Ian, joined to the fanclub”
– CX Masterclass participant
“Thanks for today. Ian was as always super inspirational. All other program bits were ok too. Arrangements, food etc excellent. Well done!”
– CX Masterclass participant
“Wonderful day, nice venue and inspiring discussions! Thank you for organising this and I will be eagerly waiting for the next CX Masterclass day.”
– CX Masterclass participant
”Thank you for a great day! It was very inspiring and I learned a lot. The example cases and videos were brilliant. Our guest experience was surprising and team work also a lot of fun : )”
– CX Masterclass participant
– CX Masterclass participant
”Very well organised, nice atmosphere, Ian is a great speaker and inspiring. We learned quite a lot of technologies in such a short day.”
– CX Masterclass participant
“The presenters were very good and there was a good amount of professional content. The tasks were nice! I could have used more breaks to relax my brain, there was so much to learn. All in all, a very succesful event.”
– CX Masterclass participant
“Thank you, Ian is very warm-hearted and nice person and it was very nice to listen to him. Many thanks to Sirte and the whole Shirute team! Good food, also in the afternoon+ oatly milk : )”
– CX Masterclass participant
If you want to validate your knowledge, learn new things, or just be inspired to keep putting customers and employees at the forefront of your organisations thinking, a day with Ian Golding will do just that and more.
Having spent 17 years working inside companies and 8 years since as an independent consultant, Ian knows exactly what it feels like to try to transform the way companies think. Sharing examples and stories from 44 countries and multiple industries, you will leave at the end of the day with a mind full of ideas and energy that you will want to action immediately!
Ian Golding’s newest book, “Customer What” is a practical guide on how to execute business purpose successfully over multiple channels to make a brand stand out. It is a guide to creating and sustaining the focus on customer experience to create value in the long term. Customer What? is part practice handbook, part novel and part therapy.
This book is divided into four sections – each contains an overview of what needs doing; a set of practical activities and approaches to help you do it; and a story or two to illuminate your path.
The fundamentals – essentials for success
Culture – connecting people to the strategy, and creating the right conditions for action
Making it happen – tools and tactics for delivering the strategy
Sustaining – continuously advocating for change
Order your copy when you register and get it signed by Ian Golding!
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