Agenda

PART 1

 

Session 1:  Introduction to the workshop

  • Purpose, objectives and content
  • Introduction of the facilitators and participants

Session 2:  Introduction to LEGO® Serious Play®

  • The story of LEGO® Serious Play®
  • Theoretical foundation
  • Warm up exercises

Session 3:  The identity of our company

  • What is our value proposition form an internal perspective?
  • What is our value proposition from an external perspective?
  • What is our aspirational value proposition?

LSP-03

PART 2

 

Session 4: Customer journey exploration

  • Analyzing and building different customers and their experiences and journeys in relation to your value proposition

Session 5: Agents

  • What influences our value proposition internally and externally?
  • How and where do the agents affect us?

Session 6: Value landscape

  • How is everything connected?