Session 1: Introduction to the workshop
- Purpose, objectives and content
- Introduction of the facilitators and participants
Session 2: Introduction to LEGO® Serious Play®
- The story of LEGO® Serious Play®
- Theoretical foundation
- Warm up exercises
Session 3: The identity of our company
- What is our value proposition form an internal perspective?
- What is our value proposition from an external perspective?
- What is our aspirational value proposition?
Session 4: Customer journey exploration
- Analyzing and building different customers and their experiences and journeys in relation to your value proposition
Session 5: Agents
- What influences our value proposition internally and externally?
- How and where do the agents affect us?
Session 6: Value landscape
- How is everything connected?