Why a CX Play workshop?


Visualize and explore complex situations

LEGO® Serious Play® is a unique tool, when people have to work with complex challenges, achieve common understanding  and find common solutions. With the help of LEGO® Serious Play®, you will get visibility of your organisation, and you will be able to observe internal and external dynamics, explore various scenarios and gain awareness about the variety of opportunities. 

Give your brain a hand

Research shows that when our hands are used in thinking, our thoughts and ideas tend to be expressed in greater detail. As a result, they are more easily understood and remembered, which leads to more effective communication and dialogue.

Build real scenarios to deepen understanding

When working with LEGO® Serious Play®, you will use three-dimensional thinking by creating and constructing metaphors to describe real situations your organisation faces. Building landscape models with LEGO bricks, giving them meaning through storytelling and playing out possible scenarios deepens mutual understanding and creates strong bonds between the participants. 


Understand present situations

The three-dimensional landscape you build using LEGO bricks provides valuable insight into the ways your company works and how they connect with the outside world. The bricks work as a catalyst –  and by building and sharing stories, allow the description of complex situations, and composing new meaning from your present situations.



Lego(R) Serious Play(R) 

Take action right away

Insights made from LEGO® Serious Play are immediately actionable. Because the insights come from the people who will implement them, ideas don’t have to be introduced and anchored – they can be set into motion right away!

A tool for multiple applications

Strategy development 
– Evaluate relations to external partners, clients

Organisational development
– For management, team and individual employees

Change management
– Facilitate and implement structural changes

Product development and innovation
 – Unleash creative thinking and transform ideas into concrete concepts