{"id":60579,"date":"2021-02-09T07:59:31","date_gmt":"2021-02-09T05:59:31","guid":{"rendered":"https:\/\/www.shirute.com\/?page_id=60579"},"modified":"2021-06-28T15:02:13","modified_gmt":"2021-06-28T12:02:13","slug":"cx2-book","status":"publish","type":"page","link":"https:\/\/www.shirute.com\/en\/cx2-book\/","title":{"rendered":"Customer Experience 2"},"content":{"rendered":"<h1 style=\"text-align: center;\"><strong><span>Customer Experience 2<\/span><\/strong>Global #1 best-seller book available now<\/h1>\n<h3><strong><\/strong><\/h3>\n<ul>\n<li><span><strong>Best Sellers<\/strong><\/span><\/li>\n<li><span data-name=\"check-circle\"><\/span><span>#1 Customer Services (UK)#1 Customer Services (FRA)#1 Marketing Consumer Behaviour (CAN)#1 Consumer Behaviour (CAN)#2 Customer Service (Canada)#3 Customer Service (USA)#3 Marketing &amp; Sales (USA)#3 Consumer Behaviour (USA)#3 Customer Relations (USA)<\/span><\/li>\n<li><span><strong>Hot New Releases<\/strong><\/span><\/li>\n<li><span data-name=\"check-circle\"><\/span><span>#1 Customer Service (UK)#1 Marketing &amp; Sales (UK)#1 Consumer Behaviour (USA)#1 Customer Relations (USA)#1 Marketing Consumer Behaviour (CAN)#1 Customer Service (FRA)#2 Business &amp; Economy (BRA)<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"1\" height=\"1\" title=\"blank\" data-id=\"38373\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2019\/10\/blank.png\" style=\"\"><\/span><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"1\" height=\"1\" title=\"blank\" data-id=\"38373\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2019\/10\/blank.png\" style=\"\"><\/span><\/p>\n<h2 style=\"text-align: center;\"><strong>&#8220;An invaluable resource for <\/strong><strong>all CX professionals&#8221;<\/strong><\/h2>\n<p style=\"text-align: center;\"><em><strong><em><strong><em>Customer Experience 2<\/em> tops the charts as the #1 best selling book on Amazon e.g. in the \u201cCustomer Service\u201d and \u201cConsumer Behaviour\u201d categories in multiple countries (USA, UK, Canada and France, etc), <\/strong><\/em><\/strong><\/em><em><strong><em><strong>making the co-authors&nbsp;<\/strong><\/em><\/strong><\/em><em><strong><em><strong>Best Selling Authors on three continents.<\/strong><\/em><\/strong><\/em><\/p>\n<p style=\"text-align: center;\">One can hardly surf the internet, read the news, or watch entertainment these days without encountering a mention of Customer Experience \u2013 not surprising given the 165 million Google search results on the topic.&nbsp;CX has become the epicentre of all business strategies.<\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\">The extraordinary growth of interest also creates new questions: What is CX, and what is not? What are proven, real-world CX practices? How is CX similar and different throughout the world? What is needed next to advance the practice of CX? The answers to these and other current questions can be found in the Customer Experience 2 book.<\/p>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"140\" height=\"140\" title=\"Greg Melia_CXPA\" data-id=\"52599\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2020\/07\/Greg-Melia_CXPA.png\" style=\"\"><\/span><\/p>\n<h2><em><span>\u201cThere has never been a more important time for a book like \u2018Customer Experience 2\u2019. The global impacts of COVID-19 challenge every business to focus on what\u2019s most important \u2013 building and maintaining a positive customer relationship. <\/span><\/em><\/h2>\n<h2><\/h2>\n<h2><em><span>The authors present authentic voices and perspectives based on practical CX experience. You can trust that this book<em> <\/em>is built on a solid foundation, with accomplished guides who have met the professional standards for the practice of CX.\u201d&nbsp;<\/span><\/em><\/h2>\n<h2><\/h2>\n<h2><span><span>&#8211; Greg Melia<\/span><\/span><em><span><em><span><\/span><\/em><\/span><\/em><span>, CEO of the <em>Customer Experience Professionals Association<\/em> (CXPA)<\/span><\/h2>\n<p>   <a href=\"#top\"><span>    <\/span> <span><span>Back to top<\/span><\/span> <\/a>        <\/p>\n<h1 style=\"text-align: center;\"><span><strong><em>Understand your customers<\/em><\/strong><em>&nbsp;<\/em><\/span><span><em>and how to grow your business with CX<\/em><\/span><\/h1>\n<p style=\"text-align: center;\">No fear. No doubts. This is the wake-up call you have been waiting for.&nbsp;<\/p>\n<p>   <a href=\"https:\/\/bit.ly\/cx2book-us\" rel=\"noopener\" target=\"_blank\"> <span><span>Buy the book<\/span><\/span> <\/a>   <span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"192\" height=\"192\" title=\"Ian Golding_CXC_TR\" data-id=\"22485\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2018\/10\/Ian-Golding_CXC_TR.png\" style=\"\"><\/span><\/p>\n<p>&#8220;Not only is Sirte Pihlaja a compelling CX Professional, she is an innovative CX Professional. Her approach to using Lego Serious Play to drive innovative thinking is infectious \u2013 reading about her approach in CX2 is both informative and hugely enjoyable.&#8221;<\/p>\n<p><em><strong><span>&#8211; Ian Golding<\/span><\/strong>, Global Customer Experience Specialist, CCXP<\/em><\/p>\n<h1 style=\"text-align: center;\"><strong>Get Ready, Get Serious, PLAY!<\/strong><\/h1>\n<h3 style=\"text-align: center;\"><span style=\"font-weight: 400;\">What is the role of PLAY in BUSINESS? <\/span><span style=\"font-weight: 400;\">Featuring the only Nordic writer of this book!<\/span><\/h3>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"1028\" height=\"579\" title=\"CX_EX_Lego Serious Play_Sirte Pihlaja_Shirute_1028x579\" data-id=\"52611\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2020\/07\/CX_EX_Lego-Serious-Play_Sirte-Pihlaja_Shirute_1028x579.jpg\" style=\"width: 100%;\"><\/span><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"140\" height=\"140\" title=\"Sirte Pihlaja_Shirute_bw\" data-id=\"52616\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2020\/07\/Sirte-Pihlaja_Shirute_bw-1.png\" style=\"width: 100%;\"><\/span><\/p>\n<h2><\/h2>\n<h2><em><span>&#8220;<\/span><\/em><em><span>\u200bWe all need to find out how to tap into the inner child within us and become more creative for businesses to grow. There\u2019s no other way to come out of this crisis than to allow ourselves space to think differently. We can\u2019t go back to the old, so let\u2019s embrace the new normal.<\/span><\/em><em><span>&#8220;<\/span><\/em><\/h2>\n<\/p>\n<p><span>&#8211;&nbsp;<\/span><strong>Sirte Pihlaja, CEO, \u200bCCXP, Trained Facilitator of LEGO\u00ae SERIOUS PLAY\u00ae, Shirute Ltd<\/strong><\/p>\n<p> <a href=\"http:\/\/www.cxplay.fi\" target=\"_blank\" rel=\"noopener\"> <span><span>Read more<\/span><\/span> <\/a> <\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\"><span>Take part in a Shirute CX Play workshop to see what is means to <\/span><span>give your brain a hand and how much you can learn.<\/span><\/p>\n<p>   angle-double-right    <\/p>\n<p style=\"text-align: center;\"><strong>Sirte Pihlaja<\/strong>, the CEO of Shirute, is a Finnish CX\/EX expert, who has been evangelising CX all over the world during the last 25+ years. Her passion is using creative methodologies in designing great CX and EX. That is why she wrote about customer-centric culture and on the Role of Play in Business. <\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\">In her chapter, she introduces LEGO\u00ae SERIOUS PLAY\u00ae &#8211; a methodology that LEGO created for themselves when they needed to renew their business, as they were facing significant financial difficulties, not very much unlike the present.<\/p>\n<\/p>\n<p> angle-double-left     <span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"140\" height=\"140\" title=\"Sanna_Vatjus_Finavia\" data-id=\"60625\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2021\/02\/Sanna_Vatjus_Finavia.png\" style=\"\"><\/span><\/p>\n<p>&#8220;Sirte provides a different approach for developing customer experiences, business strategy and employee experiences. She has listed a variety of example cases where playing with LEGO bricks can be useful.<\/p>\n<p>I strongly believe that when you let go of too much self-control and play with the LEGO, you can end up with more imaginative outcomes than by always seeking rational solutions. Based on my own experience, building with LEGO added to the communications and sense of community of our team, in addition to having a fun time and developing better practices. Next time, we could go through our customer journey with LEGO minifigures.&#8221;<\/p>\n<p><em><strong><span>&#8211; Sanna Vatjus<\/span><\/strong>, Head of Customer Experience, Finavia Corporation<\/em><\/p>\n<h1 style=\"text-align: center;\">Get to know&nbsp;<strong>Customer Experience 2<\/strong><\/h1>\n<h1 style=\"text-align: right;\">Strategies and Insights<strong>For Impact &amp; Visibility<\/strong><\/h1>\n<p style=\"text-align: right;\">In their newly released book, twenty-four international Customer Experience (CX) professionals share their current best-thinking, strategies and insights for achieving impact and visibility using world-class, best-practice CX principles. This book is packed with frontline experience, insight and value for anyone wanting to enhance the customer experience in their organisation dramatically.<\/p>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"777\" height=\"637\" title=\"CX2_mockup_03_777x637\" data-id=\"52624\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2020\/07\/CX2_mockup_03_777x637.png\" style=\"\"><\/span><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"777\" height=\"637\" title=\"CX2_mockup_07_777x637\" data-id=\"52622\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2020\/07\/CX2_mockup_07_777x637.png\" style=\"\"><\/span><\/p>\n<h1 style=\"text-align: left;\">Learn Best Practices<strong>From Around The World<\/strong><\/h1>\n<p>The book covers a range of topics including: customer-centric culture, organisational adoption and accountability, VoC insight and understanding, CX design and improvement, CX metrics, measurement and ROI, and CX strategy. These are all themes which are critical in making a company genuinely customer-centric and allowing for business growth.<\/p>\n<h1 style=\"text-align: right;\">Best Thinking From <strong>24 CX Professionals<\/strong><\/h1>\n<p style=\"text-align: right;\">The contributors are experienced, qualified and certified CX experts including Greg Melia (CEO CXPA), Ian Golding (Editor), Naeem Arif (Editor), Marleen van Wijk, Sirte Pihlaja, Stefan Osthaus, Daniel Hoff-Rodrigues, Gayana Helder, Olga Guseva, Ruth Crowley, Spiros Milonas, Olga Potaptseva, Nick Lygo-Baker, Richard Jordan, Stacy Sherman, Bruno Guimar\u00e3es, Bet\u00fcl Y\u0131lmaz, Michelle Badenhorst, Patricia Sanchez Diaz, Alec Dalton, Janelle Mansfield, Christopher Brooks, Hannah Foley, Umer Asif, Sarb Rana, Sharon Boyd and Katie Stabler.<\/p>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"777\" height=\"637\" title=\"CX2_mockup_12_777x637\" data-id=\"52667\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2020\/07\/CX2_mockup_12_777x637.png\" style=\"\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" width=\"681\" height=\"558\" title=\"CX3_book_10_777x637\" data-id=\"62245\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2021\/03\/CX3_book_10_777x637.png\" style=\"\" data-width=\"681\" data-height=\"558\" data-init-width=\"777\" data-init-height=\"637\" loading=\"lazy\"><\/span><\/p>\n<h1 style=\"text-align: left;\">Now Also Available:<strong>Customer Experience 3<\/strong><\/h1>\n<p>The anticipated follow-up third volume of the best-selling Customer Experience book series is yet another masterpiece by twenty-eight international Customer Experience professionals. This book is packed with frontline experience, insight and value for professionals wanting to dramatically enhance the customer experience in their organization.&nbsp;<a href=\"https:\/\/bit.ly\/cx3book\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">Customer Experience 3<\/a> is available on Amazon.<\/p>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"140\" height=\"140\" title=\"Alec Dalton_Marriot_110x110\" data-id=\"52597\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2020\/07\/Alec-Dalton_Marriot_110x110.png\" style=\"\"><\/span><\/p>\n<p>&#8220;I&#8217;ve enjoyed the learnings from your writing, <span data-entity-hovercard-id=\"urn:li:fs_miniProfile:ACoAAAACa9cBXC8MbgWG1b8etu4IkJwOAHWOnCA\"><a data-control-name=\"mention\" href=\"https:\/\/www.linkedin.com\/in\/ACoAAAACa9cBXC8MbgWG1b8etu4IkJwOAHWOnCA\/\" tabindex=\"0\"><\/a>Sirte<\/span>. It&#8217;s amazing how many applications there are for LEGO Serious Play!&#8221;<\/p>\n<p><em><strong><span>&#8211; Alec Dalton<\/span><\/strong>, Senior Manager, Global Quality, Marriott International<\/em><\/p>\n<p>   <a href=\"#top\"><span>    <\/span> <span><span>Back to top<\/span><\/span> <\/a>  <span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"777\" height=\"637\" title=\"Sirte_Pihlaja_CXDay_Lores_by Vessi Ha\u0308ma\u0308la\u0308inen_777x637\" data-id=\"52639\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2020\/07\/Sirte_Pihlaja_CXDay_Lores_by-Vessi-Ha\u0308ma\u0308la\u0308inen_777x637.jpg\" style=\"\"><\/span><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"777\" height=\"637\" title=\"CX2_mockup_16_777x637\" data-id=\"52664\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2020\/07\/CX2_mockup_16_777x637.png\" style=\"\"><\/span><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"777\" height=\"637\" title=\"CX2_mockup_12_777x637\" data-id=\"52667\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2020\/07\/CX2_mockup_12_777x637.png\" style=\"\"><\/span><\/p>\n<h1 style=\"text-align: left;\">About<strong>Sirte Pihlaja<\/strong><\/h1>\n<p>Sirte Pihlaja (CCXP, Trained Facilitator of LEGO\u00ae SERIOUS PLAY\u00ae) is the CEO of Shirute Ltd, the first customer experience agency in Finland. <strong>She is an internationally recognised CX\/EX expert, coach, keynote speaker, designer and strategist with over 25 years of experience<\/strong> in advising large corporations and brands in various industries and countries.<\/p>\n<\/p>\n<p>Sirte is the <strong>leader of CXPA&#8217;s Finland network<\/strong>, member of the International Advisory Committee and one of CXPA&#8217;s founding members. She was<strong> one of the first Europeans to have been certified as a CCXP.<\/strong><\/p>\n<\/p>\n<p>Customer Experience 2 is her <strong>second book<\/strong> on people experiences.<\/p>\n<\/p>\n<p>When Sirte is not playing with LEGO bricks with her clients, she is passionately championing CX in the Nordics and beyond and is a familiar face in <strong>international CX Awards juries<\/strong> and conference stages.<\/p>\n<\/p>\n<p>Sirte Pihlaja was recently recognised as a <strong>TOP 150 Global Customer Experience Thought Leader<\/strong>. The CXPA has also awarded her the Extra Mile Award.<\/p>\n<h1 style=\"text-align: center;\"><span><strong><em>Understand your customers<\/em><\/strong><em>&nbsp;<\/em><\/span><span><em>and how to grow your business with CX<\/em><\/span><\/h1>\n<p style=\"text-align: center;\">No fear. No doubts. This is the wake-up call you have been waiting for.&nbsp;<\/p>\n<p>   <a href=\"https:\/\/bit.ly\/cx2book-us\" rel=\"noopener\" target=\"_blank\"> <span><span>Buy the book<\/span><\/span> <\/a>   <span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"207\" height=\"207\" title=\"Elena_Rozanova\" data-id=\"60619\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2021\/02\/Elena_Rozanova.jpeg\" style=\"\"><\/span><\/p>\n<p>&#8220;In our busy lives we tend to forget about happiness and creativity. In her piece about Lego Serious Play, Sirte Pihlaja has reminded us about the benefits of play and why it can be important for business.<\/p>\n<\/p>\n<p>Growing up, we are thinking that creativity is something to discuss in the kindergarten or at the arts school, as the office is a place for &#8220;real work&#8221;. But LSP is here to help us sort out the real-life problems unconventionally, bringing all of ourselves into this \u2013 both mind and soul, and coming up with truly innovative solutions.<\/p>\n<\/p>\n<p>Thank you, Sirte, for bringing the CX community\u2019s attention to this tool and all the bonuses it brings to us.&#8221;<\/p>\n<p><em><strong><span>&#8211; Elena Rozanova<\/span><\/strong>, Business Development and Customer Experience Director, Colliers International<\/em><\/p>\n<h1 style=\"text-align: center;\">Interviews &amp; Keynotes<\/h1>\n<h3 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Listen to our experts talking about&nbsp;<\/span><span style=\"font-weight: 400;\">People Experiences&nbsp;<\/span><span style=\"font-weight: 400;\">and the Role of PLAY in Business.<\/span><\/h3>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" width=\"1002\" height=\"564\" title=\"CX3_book_07_1028x579\" data-id=\"62247\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2021\/03\/CX3_book_07_1028x579.png\" style=\"\" data-width=\"1002\" data-height=\"564\" data-init-width=\"1028\" data-init-height=\"579\" loading=\"lazy\"><\/span>         <\/p>\n<h4 style=\"\">Voices of CX Podcast: S7E9: Play Your Way to 3-Dimensional Thinking with Sirte Pihlaja<\/h4>\n<p>I joined @worthix CMO Mary Drumond to talk all about using play to unlock creativity in the workplace and why it is both important and beneficial to have in any line of work.<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/shirute-cxplay-voicesofcx\" style=\"outline: none;\" target=\"_blank\" rel=\"noopener\">https:\/\/bit.ly\/shirute-cxplay-voicesofcx<\/a><\/p>\n<h4 style=\"\" data-tcb_hover_state_parent=\"\">WOW Summit &#8217;21: How Do You Build a Playful Culture? LEGO Serious Play + EX with Sirte Pihlaja<\/h4>\n<p>In my talk, I share my ideas on how to build a playful business culture. I am a passionate creative methodologies facilitator, and love to explain how LEGO Serious Play can be used to design better customer and employee experiences through CX Play. Would you like to grow a sustainable business in a fun and exciting way? Then this talk is right up the alley for you!&nbsp;<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/cxplay-wowsummit\" style=\"outline: none;\" target=\"_blank\" rel=\"noopener\">https:\/\/bit.ly\/cxplay-wowsummit<\/a><\/p>\n<h4 style=\"\" data-tcb_hover_state_parent=\"\">Fireside Chats Without The Fires Podcast: S2E9: Unlocking Creativity Through CX Play with Sirte Pihlaja<\/h4>\n<p><a href=\"https:\/\/bit.ly\/shirute-cxplay-firesidechats\" style=\"outline: none;\">We had a great talk with Neal Topf &amp; Paul Catherall to talk about my chapter in the best-selling Customer Experience 2 Book, and the role of PLAY in business in the newest episode of the Fireside Chats Without The Fires Podcast. In this interview, I explain the huge benefits of LSP, how using LSP correctly is like putting money in the bank, achieving more with less, and the benefit of giving your brain a hand.<\/a><\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/shirute-cxplay-firesidechats\" style=\"outline: none;\" target=\"_blank\" rel=\"noopener\">https:\/\/bit.ly\/shirute-cxplay-firesidechats<\/a>&nbsp;<\/p>\n<h4 style=\"\" data-tcb_hover_state_parent=\"\">Customer First Show: Unlocking The Creative Mind To Create Positive Impact For Your Team And Your Customers\u202a<\/h4>\n<p>In the Customer First Show, we hear from experts and practitioners about how to put customers at the heart of your business.<\/p>\n<\/p>\n<p>In this episode, I talk to Finland\u2019s premier CX Ambassador, Sirte Pihlaja, who tells us about her concept, using Lego to make people open their creative sides.<\/p>\n<\/p>\n<p>Sirte Pihlaja, bestselling author and CX expert, can be found here:&nbsp;<a href=\"https:\/\/linkedin.com\/in\/sirte\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">linkedin.com\/in\/sirte<\/a><\/p>\n<p data-test-bidi=\"\" dir=\"ltr\">\n<p data-test-bidi=\"\" dir=\"ltr\">The Customer First Show is a series of interviews with global CX experts who share their knowledge and insights on CX best practices hosted by Naeem Arif &#8211; CX enabler and business transformation consultant.Watch the talk:&nbsp;<a href=\"https:\/\/bit.ly\/cx2book-customerfirstshow\" target=\"_blank\" rel=\"noopener\">https:\/\/bit.ly\/cx2book-customerfirstshow<\/a><\/p>\n<p>Listen to the podcast:&nbsp;<a data-attribute-index=\"13\" href=\"https:\/\/bit.ly\/cx2book-cfs\">http:\/\/bit.ly\/cx2book-cfs<\/a>&nbsp;<\/p>\n<h4 style=\"\">Get Ready, Get Serious, PLAY!<\/h4>\n<p>What is the role of PLAY in business? BIG time. We all need to find out how to tap into the inner child within us and become more creative for businesses to grow. There\u2019s no other way to come out of this crisis than to allow ourselves space to think differently. We can\u2019t go back to the old, so let\u2019s embrace the new normal.<\/p>\n<\/p>\n<p>Sirte Pihlaja, the CEO of Shirute, is a Finnish CX\/EX expert, who has been evangelising CX all over the world during the last 25+ years. Her passion is using creative methodologies in designing great CX and EX. That is why she wrote in the best-selling Customer Experience 2 book about customer-centric culture and on the Role of Play in Business. She introduces LEGO\u00ae SERIOUS PLAY\u00ae &#8211; a methodology that LEGO created for themselves when they needed to renew their business, as they were facing significant financial difficulties &#8211; not very much unlike the present.<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/shirute-cxplay-keynote\" target=\"_blank\" rel=\"noopener\">https:\/\/bit.ly\/shirute-cxplay-keynote<\/a><\/p>\n<h4 style=\"\">Webinar: Leikin rooli liiketoiminnan kehitt\u00e4misess\u00e4 (in Finnish)<\/h4>\n<p>Tied\u00e4tk\u00f6, mik\u00e4 merkitys leikill\u00e4 ja luovuudella on asiakas- ja ty\u00f6ntekij\u00e4kokemuksen sek\u00e4 kannattavan bisneksen kehitt\u00e4misess\u00e4?<\/p>\n<\/p>\n<p>Luovuus, leikki ja kyky ajatella laatikon ulkopuolelta ovat kriittisi\u00e4 menestystekij\u00f6it\u00e4 mille tahansa organisaatiolle, joka on kiinnostunut asiakkaistaan. N\u00e4it\u00e4 kyvykkyyksi\u00e4 tarvitsee my\u00f6s jokainen ty\u00f6ntekij\u00f6idens\u00e4 hyvinvoinnista v\u00e4litt\u00e4v\u00e4 yritys. Jos siis teill\u00e4 halutaan paitsi selviyty\u00e4, my\u00f6s menesty\u00e4 nyt ja tulevaisuudessa &#8211; kannattaa kuunnella mit\u00e4 ajatuksia jaoin aiheesta webinaarissamme.<\/p>\n<\/p>\n<p>Katso puheenvuoro:&nbsp;<a href=\"https:\/\/bit.ly\/cxplay-webinar-shirute-virnex\" target=\"_blank\" rel=\"noopener\">http:\/\/bit.ly\/cxplay-webinar-shirute-virnex<\/a><\/p>\n<p>Tutustu Shiruten Tosileikkiin:&nbsp;<a href=\"http:\/\/www.cxplay.fi\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.cxplay.fi\/<\/a><\/p>\n<h4 style=\"\">CX2 Book Discussion: CX Insights with Ian Golding &amp; Sirte Pihlaja&nbsp;<\/h4>\n<p>Ian Golding interviews Sirte Pihlaja of Shirute about her greatest passion, People Experiences and LEGO(R) Serious Play(R). In this discussion, Sirte talks about the chapter she wrote in the Customer Experience 2 book on the importance of PLAY in business.<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/cx2book-iangolding\" target=\"_blank\" rel=\"noopener\">http:\/\/bit.ly\/cx2book-iangolding<\/a><\/p>\n<h4 style=\"\">Customer Experience Superheroes &#8211; Series 4 Episode 1 The power of Lego Serious Play<\/h4>\n<p>In this episode we meet up with Sirte Pihlaja to hear about the CX value of Lego Serious Play (LSP). The creative workshop technique is proving a hit with corporate audiences enabling colleagues to unlock their inner creativity and build better solutions.As CEO of Shirute in Finland, Sirte has trained to become a specialist at running Lego Serious Play workshops.We hear how the technique is helping companies to tackle all manner of challenges, but it proves particularly useful to visualise customer experience scenarios and improvements.Sirte, along with the CX Superheroes host Christopher Brooks is a contributor to the latest edition in the Customer Experience series. Sirte covers LSP in her chapter in Customer Experience 2.<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/cx2book-superheroes\" target=\"_blank\" rel=\"noopener\">https:\/\/bit.ly\/cx2book-superheroes<\/a><\/p>\n<h4 style=\"\">When ReCX talked CX with Sirte Pihlaja from Shirute<\/h4>\n<p>Sirte is another of my fellow co-authors, whose chapter talks about CX and Lego Serious Play! Sirte is based in Finland, running a CX Consultancy called Shirute:&nbsp;<a href=\"https:\/\/www.shirute.com\/en\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">https:\/\/www.shirute.com\/en<\/a><\/p>\n<\/p>\n<p>In this episode, we talk Lego (which I&#8217;m personally obsessed with), the D.O.T principles and how we can do more to understand young people.<\/p>\n<\/p>\n<p>This is one of my favourite episodes, based on not only the topics, but the experiences, we can all make in our own businesses and lives.<\/p>\n<\/p>\n<p>Feel free to connect with Sirte via LinkedIn!<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/sirte\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/in\/sirte\/<\/a><\/p>\n<\/p>\n<p><a href=\"https:\/\/spoti.fi\/3loulXQ\" target=\"_blank\" rel=\"noopener\">https:\/\/spoti.fi\/3loulXQ<\/a><\/p>\n<h4 style=\"\" data-tcb_hover_state_parent=\"\">AmplifiedCX: LEGO Serious Play and Customer Experience<\/h4>\n<p>Join Sirte Pihlaja, CEO at Shirute and leader of CXPA&#8217;s Finland network, as she introduces you the core concepts of LEGO\u00ae Serious Play\u00ae to change how you think about building a customer-centric culture. You will be introduced to the toolbox of LEGO\u00ae Serious Play\u00ae and CX Play\u00ae. Sirte will explain how to solve complex challenges, turn the abstract to concrete and achieve a common customer understanding using play and creativity.<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/cx2book-amplifiedcx\" target=\"_blank\" rel=\"noopener\">https:\/\/bit.ly\/cx2book-amplifiedcx<\/a><\/p>\n<h4 style=\"\">Let&#8217;s Talk Business &#8211; Expert Talk: Customer Experience with Sirte Pihlaja<\/h4>\n<p>Learn what the experts think about leading issues in business.<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/cx2book-letstalkbusiness\" target=\"_blank\" rel=\"noopener\">https:\/\/bit.ly\/cx2book-letstalkbusiness<\/a><\/p>\n<p style=\"text-align: center;\">\u201cYou can discover more about a person in an hour of play than a year of conversation.\u201d<\/p>\n<p style=\"text-align: center;\">&#8211; Plato, Athenian philosopher<\/p>\n<p> <span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"140\" height=\"140\" title=\"nora lappalainen\" data-id=\"40353\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2019\/10\/nora-lappalainen_otavamedia.png\" style=\"\"><\/span><\/p>\n<p>&#8220;Sirte has an inspiring approach on the importance of play in developing creativity, a theme which is both important and current in the challenges of our changing world. The text is well written and easy to digest.&#8221;<\/p>\n<p><em><strong><span>&#8211; Nora Lappalainen<\/span><\/strong>, Project Designer, Novetos<\/em><\/p>\n<h1 style=\"text-align: center;\"><strong>FAQ<\/strong><\/h1>\n<h5 style=\"text-align: center;\"><span>Here are the answers to some frequently asked questions:<\/span><\/h5>\n<\/p>\n<p>   <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">Where can I buy the Customer Experience 2 book?<\/span><\/h4>\n<p>You can get the Kindle version on your nearest Amazon site by searching for Customer Experience 2. Or try the following direct links:<\/p>\n<p>USA<\/p>\n<p><a data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.amazon.com\/dp\/B08CZTJ1YD&amp;source=gmail&amp;ust=1595415667827000&amp;usg=AFQjCNFHVPHMMUl1MGFv9W6YPrHtNuZqpA\" href=\"https:\/\/bit.ly\/cx2book-us\" target=\"_blank\" rel=\"noopener\">https:\/\/bit.ly\/cx2book-us<\/a><\/p>\n<\/p>\n<p>UK<\/p>\n<p><a data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.amazon.co.uk\/dp\/B08CZTJ1YD&amp;source=gmail&amp;ust=1595415667827000&amp;usg=AFQjCNFHHeUdZfvlYs2YfyPto5tvibv4pQ\" href=\"https:\/\/bit.ly\/cx2book-uk\" target=\"_blank\" rel=\"noopener\">https:\/\/bit.ly\/cx2book-uk<\/a><\/p>\n<p>     <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">But what if I don&#8217;t have a Kindle?<\/span><\/h4>\n<p>You don&#8217;t need the Kindle device to read the CX2 book in digital format. There&#8217;s an app for that! You can get the Kindle app for your iPad, iPhone or other mobile devices and enjoy reading the book before anyone else does.<\/p>\n<p>    <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">Can I get Customer Experience 2 as a paperback?<\/span><\/h4>\n<p>Yes. Just login to Amazon and search Customer Experience 2 for the paperback edition.<\/p>\n<p>    <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">Is there a Customer Experience 3 book?<\/span><\/h4>\n<p>CX3 is available on Kindle and as a paperback on Amazon shortly. You can already pre-order the Kindle version, with a launch date on March 25th, 2021. Get yours NOW!<\/p>\n<p>     <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">What is LEGO\u00ae Serious Play\u00ae?<\/span><\/h4>\n<p>LEGO\u00ae Serious Play\u00aeis a facilitation methodology developed at the LEGO Group. Since 2010 it is available under an open source community-based model.<sup>&nbsp;<\/sup>Its goal is improving creative thinking and communication.&nbsp;<\/p>\n<p>     <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">Why LEGO\u00ae Serious Play\u00ae?<\/span><\/h4>\n<p>The LEGO\u00ae Serious Play\u00ae method challenges your critical thinking in the most enjoyable way possible. It has been developed to ensure that organisations are able to problem solve as a team.<\/p>\n<p>    <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">What can LEGO\u00ae Serious Play\u00ae be used for?<\/span><\/h4>\n<p>The LEGO\u00ae Serious Play\u00ae method has been used internationally for many years, to develop the business for a variety of companies and organisations. The results speak for themselves. &nbsp;LEGO\u00ae Serious Play\u00ae changes the way people think and aims to develop businesses in a whole new way. For more examples, read Sirte Pihlaja&#8217;s chapter in the book Customer Experience 2 or visit our website at <a href=\"http:\/\/www.cxplay.fi\" target=\"_blank\" rel=\"noopener\">www.cxplay.fi<\/a>.<\/p>\n<p>    <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">Anything else you want to know?<\/span><\/h4>\n<p>The best way to learn about LEGO\u00ae Serious Play\u00ae is to experience it. Please do not hesitate to <a href=\"mailto:info@shirute.com?subject=Shirute%20CX%20Play\" target=\"_blank\" rel=\"noopener\">contact<\/a> us for an <a href=\"https:\/\/www.shirute.fi\/en\/shirute-cxplay-try-it\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">introductory workshop<\/a> or any additional information.<\/p>\n<p>      <a href=\"#top\"><span>    <\/span> <span><span>Back to top<\/span><\/span> <\/a>  <\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.shirute.fi\/en\/privacy-policy\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 18px;\">\u200b<\/span><span style=\"font-size: 18px;\">Privacy Policy<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer Experience 2Global #1 best-seller book available now Best Sellers #1 Customer Services (UK)#1 Customer Services (FRA)#1 Marketing Consumer Behaviour (CAN)#1 Consumer Behaviour (CAN)#2 Customer Service (Canada)#3 Customer Service (USA)#3 Marketing &amp; Sales (USA)#3 Consumer Behaviour (USA)#3 Customer Relations (USA) Hot New Releases #1 Customer Service (UK)#1 Marketing &amp; Sales (UK)#1 Consumer Behaviour (USA)#1 Customer [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":256,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page_sub_page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-60579","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/pages\/60579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/comments?post=60579"}],"version-history":[{"count":16,"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/pages\/60579\/revisions"}],"predecessor-version":[{"id":65140,"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/pages\/60579\/revisions\/65140"}],"wp:attachment":[{"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/media?parent=60579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}