{"id":60124,"date":"2021-02-04T09:21:43","date_gmt":"2021-02-04T07:21:43","guid":{"rendered":"https:\/\/www.shirute.com\/?page_id=60124"},"modified":"2025-03-18T07:56:18","modified_gmt":"2025-03-18T05:56:18","slug":"cem-benchmark-suomi","status":"publish","type":"page","link":"https:\/\/www.shirute.com\/en\/cem-benchmark-suomi\/","title":{"rendered":"Shirute CEM Benchmark"},"content":{"rendered":"<h1 style=\"text-align: center;\"><strong>Shirute CEM Benchmark<\/strong>for Customer Experience Professionals<\/h1>\n<h3 style=\"text-align: left;\">Get ready to score your capabilities<\/h3>\n<ul>\n<li><span style=\"\"><strong>Benchmark how well you are managing your customer experiences<\/strong> compared to your peers and past<\/span><\/li>\n<li><span style=\"\"><strong>Get a snapshot of the CEM professionals as a global community<\/strong> and what their plans are for the future. No waiting for the next annual report.<\/span><\/li>\n<li><span style=\"\">Learn what your colleagues view as their <strong>main development areas <\/strong>and what <strong>you should focus on.<\/strong><\/span><\/li>\n<\/ul>\n<p> <a href=\"https:\/\/bit.ly\/CEMBenchmark-2025-FI-WWW\" rel=\"\" target=\"_blank\"> <span><span style=\"\">Start CEM Benchmark<\/span><\/span> <\/a>  <a href=\"#\">   <\/a> <\/p>\n<ul id=\"m-178566bb7a9\" data-iid=\"7\" style=\"z-index: 12;\">\n<li data-id=\"6\" data-item-display-desktop=\"text\"> <a href=\"https:\/\/www.shirute.fi\/en\/cem\"> <span>CEM SERVICES<\/span><\/a> <\/li>\n<li data-id=\"1\" id=\"tcb_custom_menu_ymB0iOQv\"> <a href=\"https:\/\/www.shirute.fi\/en\/cem-benchmark\"> <span>CEM BENCHMARK<\/span><\/a> <\/li>\n<li data-id=\"2\" id=\"tcb_custom_menu_cVHSKHot\"> <a href=\"https:\/\/www.shirute.fi\/en\/cem-analysis\"> <span>CEM ANALYSIS<\/span><\/a> <\/li>\n<li data-id=\"3\" id=\"tcb_custom_menu_9OinqTYJ\"> <a href=\"https:\/\/www.shirute.fi\/en\/cem-audit\"> <span>CEM AUDIT<\/span><\/a> <\/li>\n<li data-id=\"4\" id=\"tcb_custom_menu_XpGZAZiV\"> <a href=\"#faq\"> <span>FAQ<\/span><\/a> <\/li>\n<li data-id=\"5\" id=\"tcb_custom_menu_6NmB8mPj\" data-item-display-desktop=\"text\"> <a href=\"https:\/\/www.shirute.fi\/en\/cem-contact-us\" id=\"book-us\"> <span>BOOK US<\/span><\/a> <\/li>\n<\/ul>\n<ul>\n<li> <a href=\"#\"> <img decoding=\"async\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/fi.png\" alt=\"\" width=18 height=12 \/><span lang=\"fi\">Suomi<\/span><\/a> <\/li>\n<li> <a href=\"#\"> <img decoding=\"async\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/en.png\" alt=\"\" width=18 height=12 \/><span>English<\/span><\/a> <\/li>\n<\/ul>\n<p style=\"text-align: center;\">&nbsp;Do you know<strong>&nbsp;how your organisation is doing<\/strong>&#8230;<\/p>\n<p style=\"text-align: center;\"><em><strong>What could you do to reach your customers even better?<\/strong><\/em><\/p>\n<p style=\"text-align: center;\"><strong><em>Need tools to move your Customer Experience Management skills to the next level?<\/em><\/strong><\/p>\n<p style=\"text-align: center;\"><em><strong>Want to know how your organisation is doing compared to others? &nbsp;<\/strong><\/em><\/p>\n<p>Shirute CEM Benchmark is <strong>the most comprehensive study<\/strong> evaluating CEM capabilities and competences. &nbsp;We have been studying the State of Customer Experience Management since 2013. The participating organisations are evaluated against the Shirute Customer Experience Management Index\u2122 <strong>to understand the level of CEM maturity.<\/strong><\/p>\n<p>By completing our CEM survey, you will get a report that helps you learn how you are doing compared to others, and how your organisation could improve. The results work for you as a tool to move Customer Experience Management to the next level in your organisation.&nbsp;<\/p>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"140\" height=\"140\" title=\"jarkko_kuisma_evli_bank\" data-id=\"38637\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2019\/10\/jarkko_kuisma_evli_bank.jpg\" style=\"\"><\/span><\/p>\n<h2 style=\"text-align: left;\"><em><span>\u201cWith the help of this survey, you can position and compare your own company in the same context with others: which elements does good CEM consist of, what are the things that we should improve, and what may have been neglected in our work. No one can afford to stay out of this now.\u201d <\/span><\/em><\/h2>\n<h2 style=\"text-align: left;\"><\/h2>\n<h2 style=\"text-align: left;\"><span><span>&#8211; Jarkko Kuisma<\/span><\/span><em><span><em><span>&nbsp;<\/span><\/em><\/span><\/em><span>Director, Client Experience,<\/span><span>&nbsp;Evli Bank<\/span><\/h2>\n<h1 style=\"text-align: center;\"><span><strong><em>Get Instant Access<\/em><\/strong><em>&nbsp;to Shirute CEM Benchmark<\/em><\/span><\/h1>\n<p style=\"text-align: center;\">No charges. No hassle. Just the results. Get to know how good a CEM pro you are.<\/p>\n<p>   <a href=\"https:\/\/bit.ly\/CEMBenchmark-2025-FI-WWW\" rel=\"\" target=\"_blank\"> <span><span style=\"\">Take the survey<\/span><\/span> <\/a>   <\/p>\n<h1 style=\"text-align: center;\"><strong>What You&#8217;ll Get &#8230;<\/strong><\/h1>\n<h3 style=\"text-align: center;\"><span style=\"font-weight: 400;\">A benchmark report with the results of your own capability scoring<\/span><\/h3>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" width=\"1002\" height=\"708\" title=\"cem_report_devices_hero\" data-id=\"126741\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2024\/03\/cem_report_devices_hero.png\" style=\"aspect-ratio: auto 842 \/ 595;\" data-width=\"1002\" data-height=\"708\" data-init-width=\"842\" data-init-height=\"595\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"140\" height=\"140\" title=\"noora_lainio_elisa\" data-id=\"39354\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2019\/10\/noora_lainio_elisa.png\" style=\"\"><\/span><\/p>\n<h2 style=\"text-align: center;\"><span><\/span><\/h2>\n<h2 style=\"text-align: left;\"><span><span><span><em><span>&#8220;<\/span><\/em><\/span><\/span><\/span><span><span><span><span><em><span>This is the most comprehensive CEM <span>Benchmark<\/span> I\u2019ve participated in &#8211; for several years now. It makes us truly take a moment and think about our customers and what more we can do for them. We also find it very useful to see how we are doing compared to other organisations in different industries.&nbsp;<\/span><\/em><em><span>This understanding challenges us to grow even further.<\/span><\/em><\/span><\/span><\/span><em><span>&#8220;<\/span><\/em><\/span><\/h2>\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\"><em><span>&#8211;&nbsp;<\/span><\/em><strong>Noora Lainio, Sales Director, Telesales, Retail &amp; Online Channels, Corporate Customers,&nbsp;<\/strong><strong>Elisa, Telecom and digital services provider<\/strong><\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\"><span>Try the CEM Benchmark out yourself and see how you currently fare to others.&nbsp;<\/span><\/p>\n<p style=\"text-align: center;\">Do you think you are providing your customers with best of the breed experiences? Are you sure you are focusing on the right things? Would you like to know what areas everyone else have in their sights?&nbsp;<\/p>\n<p style=\"text-align: center;\">\n<p>       <a href=\"#top\"><span>    <\/span> <span><span>Back to top<\/span><\/span> <\/a>  <\/p>\n<p style=\"text-align: center;\">Shirute CEM Benchmark <strong>brings you&nbsp;<\/strong><strong>the following benefits:<\/strong><\/p>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"957\" height=\"15\" title=\"tve_sep1\" data-id=\"38058\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2019\/10\/tve_sep1.png\" style=\"\"><\/span><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"310\" height=\"298\" title=\"icon_benchmark_reports\" data-id=\"47421\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2020\/02\/icon_benchmark_reports.png\" style=\"\"><\/span><\/p>\n<h3 style=\"text-align: center;\"><strong>Benchmark Report<\/strong><\/h3>\n<p style=\"text-align: center;\">Track the development of your own organisation and understand what everyone else is up to. Get clear numeric data to support your investment plans. Match your score to the benchmark data.<\/p>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"310\" height=\"298\" title=\"icon_status_updates\" data-id=\"47437\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2020\/02\/icon_status_updates.png\" style=\"\"><\/span><\/p>\n<h3 style=\"text-align: center;\"><strong>Status Updates<\/strong><\/h3>\n<p style=\"text-align: center;\">Learn how systematically you and your colleagues do Customer Experience Management RIGHT NOW. The results are yours for free, and you can come back as many times as you like to see updated results.<\/p>\n<p style=\"text-align: center;\">\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"310\" height=\"298\" title=\"icon_future_plans\" data-id=\"47427\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2020\/02\/icon_future_plans.png\" style=\"\"><\/span><\/p>\n<h3 style=\"text-align: center;\"><strong>Future Plans<\/strong><\/h3>\n<p style=\"text-align: center;\">See what your peers view as the most pressing areas of development for Customer Experience Management at the moment. Get ideas on what you should do next to keep up with the competition.<\/p>\n<p style=\"text-align: center;\">\n<p>    <span><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"140\" height=\"140\" title=\"johanna_laakso_finavia\" data-id=\"38667\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2019\/10\/johanna_laakso_finavia.jpg\"><\/span><\/p>\n<p style=\"text-align: left;\">&#8220;I definitely recommend participating in this survey! The topic is relevant and important. By answering the survey, one can get a good idea of the general level of development of CX in their own and other companies.&#8221;<\/p>\n<p style=\"text-align: left;\"><em><strong><span style=\"color: rgb(0, 195, 255);\"><\/span><\/strong><em><strong><span>&#8211; Johanna Laakso<\/span><span><\/span><\/strong><\/em>, Head of Customer Experience Development, <em>Finavia, Finnish airport operator<\/em><\/em><\/p>\n<h1 style=\"text-align: center;\">What <strong>Shirute CEM Benchmark<\/strong> Provides<\/h1>\n<h1 style=\"text-align: right;\"><strong>Your results<\/strong>, for FREE<\/h1>\n<p style=\"text-align: right;\">Do you have 15 minutes to think about your customers? That is all the time you will need to take this free survey, and learn how you could serve them even better.<\/p>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"777\" height=\"637\" title=\"cem_benchmark_02\" data-id=\"39252\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2019\/10\/cem_benchmark_02-1.jpg\" style=\"\"><\/span><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"777\" height=\"637\" title=\"cem_benchmark_01\" data-id=\"39246\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2019\/10\/cem_benchmark_01-1.jpg\" style=\"\"><\/span><\/p>\n<h1 style=\"text-align: left;\">Follow and measure <strong>your&nbsp;<\/strong><strong>progress<\/strong><\/h1>\n<p>You can take the survey as many times as you like! Once you have learned how you can improve, you can take action and take it again, to see how you score with your latest improvements.<\/p>\n<h1 style=\"text-align: right;\"><strong>Compare<\/strong>&nbsp;your organisation<strong> <\/strong><strong>with others<\/strong>&nbsp;<\/h1>\n<p style=\"text-align: right;\">When you know how you are doing compared with others, you can learn how to become better at Customer Experience Management. By benchmarking your current state to the overall CEM maturity levels, you will know what the specific competency areas are, where you are falling behind, and where you have room for development to lead the pack.<\/p>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"777\" height=\"637\" title=\"cem_benchmark_04\" data-id=\"39186\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2019\/10\/cem_benchmark_04.jpg\" style=\"\"><\/span><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"777\" height=\"637\" title=\"cem_benchmark_05\" data-id=\"39180\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2019\/10\/cem_benchmark_05.jpg\" style=\"\"><\/span><\/p>\n<h1 style=\"text-align: left;\">Get to know <strong>your level of CEM maturity<\/strong><\/h1>\n<p>Your answers are evaluated against the Shirute Customer Experience Management Index\u2122 to understand your level of CEM maturity. This index measures e.g. how systematic and goal-oriented your activities are, how well you have organised your CEM development, how much you co-ordinate the various CX development projects, how customer experiences are measured, and how much you and your peers invest or plan to invest in Customer Experience Management.<\/p>\n<\/p>\n<p>  <span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"140\" height=\"140\" title=\"heidi_vahanikkila_rr\" data-id=\"38655\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2019\/10\/heidi_vahanikkila_rr.jpg\" style=\"\"><\/span><\/p>\n<p>&#8220;Answering this survey provides with an eye-opening moment. The survey is well constructed and does not take much time to respond. With such valuable work, where the CX maturity level of one&#8217;s organisation can be evaluated, it is truly beneficial to all participants to take part in the survey.&#8221;<\/p>\n<p><em><strong><span>&#8211; Heidi V\u00e4h\u00e4nikkil\u00e4<\/span><span><\/span><\/strong>, Brand Manager, Nordic Hospitality Partners<\/em><\/p>\n<p>    <a href=\"#top\"><span>    <\/span> <span><span>Back to top<\/span><\/span> <\/a>    <\/p>\n<h1 style=\"text-align: center;\"><strong>See the results\u2026<\/strong><\/h1>\n<h3 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Curious about how others are doing? See the results of the latest CEM Benchmark study.<\/span><\/h3>\n<h2><span><span><em><span>&#8220;<span>Based on the international study of the current state of customer experience management, hotel chain Sokos Hotels has retained its position as the leading organisation investing in CX, and shares the first place with the leading Finnish online retailer Verkkokauppa.com. They are followed by telecom operator DNA, sharing third place with insurance company Fennia and HUS Diagnostics Center from Helsinki University Hospital.&#8221;<\/span><\/span><\/em><\/span><\/span><\/h2>\n<\/p>\n<p><em><span>&#8211;&nbsp;<\/span><\/em><strong>CEM Benchmark 2024, Shirute<\/strong><\/p>\n<p style=\"text-align: left;\">\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" width=\"345\" height=\"230\" title=\"CEM_Benchmark_01_345x230\" data-id=\"59800\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2021\/01\/CEM_Benchmark_01_345x230.jpg\" style=\"\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" width=\"345\" height=\"230\" title=\"CEM_Benchmark_02_345x230\" data-id=\"59798\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2021\/01\/CEM_Benchmark_02_345x230.jpg\" style=\"\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" width=\"345\" height=\"230\" title=\"CEM_Benchmark_03_345x230\" data-id=\"59796\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2021\/01\/CEM_Benchmark_03_345x230.jpg\" style=\"\" loading=\"lazy\"><\/span>         <span style=\"width: 100%;\"><a href=\"https:\/\/www.shirute.fi\/en\/cem-results\/\" target=\"_blank\" rel=\"\"><img decoding=\"async\" alt=\"\" width=\"150\" height=\"151\" title=\"CEM_Benchmark_report_cover\" data-id=\"126738\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2024\/03\/CEM_Benchmark_report_cover.png\" style=\"aspect-ratio: auto 853 \/ 856;\" data-link-wrap=\"1\" data-width=\"150\" data-height=\"151\" data-init-width=\"853\" data-init-height=\"856\" loading=\"lazy\"><\/a><\/span><\/p>\n<p style=\"text-align: center;\">Interested in the International CEM Benchmark results? &nbsp;You can find them <span>on our <\/span><span>website<\/span>.<\/p>\n<h1 style=\"text-align: center;\">Get an Extra Kick from&nbsp;<strong>Shirute CEM Analysis<\/strong><\/h1>\n<h1 style=\"text-align: right;\">Want your <strong>results<\/strong><strong>analysed<\/strong>?<\/h1>\n<p style=\"text-align: right;\">Interested in hearing more about your organisation specific results, and how they should be interpreted? In addition to our free CEM survey, we also provide an added-value service that gives you a deeper expert analysis of your results &#8211; plus ideas on how to improve. Because we care, and want you to become even better at Customer Experience Management.<\/p>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"777\" height=\"637\" title=\"cem_benchmark_06\" data-id=\"39174\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2019\/10\/cem_benchmark_06.jpg\" style=\"\"><\/span><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"777\" height=\"637\" title=\"cem_benchmark_08\" data-id=\"39216\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2019\/10\/cem_benchmark_08.jpg\" style=\"\"><\/span><\/p>\n<h1 style=\"text-align: left;\">Hungry for <strong>even more<\/strong>?<\/h1>\n<p>Want to know how successful your Customer Experience Management activities have been from the perspective of your customers? We are glad to help you with finding out your performance level too! Get in touch to hear more.<\/p>\n<p>   <a href=\"#top\"><span>    <\/span> <span><span>Back to top<\/span><\/span> <\/a>      <span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"140\" height=\"140\" title=\"mika_tuomainen_suomalainen kk\" data-id=\"38661\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2019\/10\/mika_tuomainen_suomalainen-kk.jpg\" style=\"width: 100%;\"><\/span><\/p>\n<p>&#8220;I believe that all companies should invest in customer experience management and development, and that all activities related to it are forward-thinking, profitable, and desirable. For this reason, I would recommend this survey to everyone.&#8221;<\/p>\n<p><em><strong><span>&#8211; Mika Tuomainen<\/span><span>&nbsp;<\/span><\/strong>Head of Digital, Suomalainen Kirjakauppa, Largest bookshop chain in Finland<\/em><\/p>\n<h1 style=\"text-align: center;\"><span><strong><em>Get Instant Access<\/em><\/strong><em>&nbsp;to Shirute CEM Benchmark<\/em><\/span><\/h1>\n<p style=\"text-align: center;\">No charges. No hassle. Just the results. Get to know how good a CEM pro you are.<\/p>\n<p>   <a href=\"https:\/\/bit.ly\/CEMBenchmark-2025-FI-WWW\" rel=\"\" target=\"_blank\"> <span><span style=\"\">Take the survey<\/span><\/span> <\/a>     <span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"140\" height=\"140\" title=\"heidi nurminen_matkahuolto-1\" data-id=\"38778\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2019\/10\/heidi-nurminen_matkahuolto-1.jpg\" style=\"width: 100%;\"><\/span><\/p>\n<p>&#8220;By participating in this survey, you get an overall picture of your own company, and the market situation at large. I got a great perspective on how we benchmark to other companies, and what the current \u2018hot topics\u2019 within the industry are.&#8221;<\/p>\n<p><em><strong><span>&#8211; Heidi Nurminen<\/span><span>&nbsp;<\/span><\/strong>Chief Experience Officer, Matkahuolto, Travel and Parcel Services provider<\/em><\/p>\n<h1 style=\"text-align: center;\"><strong><span style=\"color: rgb(51, 51, 51);\"><strong>Do a favor for your customers&nbsp;<\/strong><\/span><\/strong><strong><span style=\"color: rgb(51, 51, 51);\"><strong><\/strong><\/span><\/strong><span style=\"color: rgb(51, 51, 51);\">and your organisation<\/span><\/h1>\n<p>The survey itself <strong>works as a good checklist&nbsp;for you:<\/strong> as you complete the survey, it guides you through all of the vital areas of good Customer Experience Management. The <strong>results can be used as a tool to plan how and communicate why<\/strong> some investment decisions for Customer Experience Management in your organisation should be made.<\/p>\n<\/p>\n<p><span style=\"color: rgb(51, 51, 51);\"><strong>Now is the best moment to start<\/strong> focusing on customer experiences, as your competitors are already doing so. What are your peers doing to improve in this domain? Taking part in this survey is your best way to find that out.<\/span><\/p>\n<p>  <span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"140\" height=\"140\" title=\"eija perttula-kaipainen_elo\" data-id=\"38757\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2019\/10\/eija-perttula-kaipainen_elo-1.jpg\" style=\"width: 100%;\"><\/span><\/p>\n<p>&#8220;Thanks to this interesting and very useful report, we have been able to see how Elo is positioned compared to other companies. We have also been able to communicate internally what aspects of CX can be developed. We no longer talk merely about measuring CX or the responsibilities of our customer service personnel &#8211; this is a much bigger entity.&#8221;<\/p>\n<p><em><strong><span>&#8211; Eija Kaipainen-Perttula<\/span><span>\u200b<\/span><\/strong>, Development Director, Customer Relations and Customer Channels, <\/em><em>Elo Mutual Pension Insurance Company<\/em><\/p>\n<ul data-dashlane-rid=\"dd1295330ba6827d\" data-form-type=\"\">\n<li><span style=\"\">Score your CEM capability &amp; track your development<\/span><\/li>\n<li><span style=\"\">Get clear numeric data to support decisions<\/span><\/li>\n<li><span style=\"\">Benchmark against others<\/span><\/li>\n<li><span style=\"\">Understand what others plan and where you should focus<\/span><\/li>\n<\/ul>\n<h1 style=\"text-align: center;\"><span>All these for free<\/span><\/h1>\n<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"496\" height=\"195\" title=\"cem_report_offer\" data-id=\"38328\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2019\/10\/cem_report_offer-2.png\"><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: rgb(204, 204, 204);\">Shirute CEM Benchmark survey participants receive the CEM report <strong>free of charge!&nbsp;<\/strong><\/span><span style=\"color: rgb(204, 204, 204);\">The price of the report is 1950\u20ac for organisations who just want to see the results.<\/span><\/p>\n<h1 style=\"text-align: center;\"><span><strong><em>Get Instant Access<\/em><\/strong><em>&nbsp;to Shirute CEM Benchmark<\/em><\/span><\/h1>\n<p style=\"text-align: center;\">No charges. No hassle. Just the results. Get to know how good a CEM pro you are.<\/p>\n<p>   <a href=\"https:\/\/bit.ly\/CEMBenchmark-2025-FI-WWW\" rel=\"\" target=\"_blank\"> <span><span style=\"\">Take the survey<\/span><\/span> <\/a>     <span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"140\" height=\"140\" title=\"kirsi kawamura_helen\" data-id=\"38736\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2019\/10\/kirsi-kawamura_helen.jpg\" style=\"width: 100%;\"><\/span><\/p>\n<p>&#8220;It is important to be up-to-date on these topics. By responding to the survey, we get aware of where we are going. If we are not on the same level as others, understanding this generates a positive push. Similarly, if we are on the same level, we will get a sense of success.&#8221;<\/p>\n<p><em><strong><span>&#8211; Kirsi Kawamura<\/span><span><\/span><\/strong>, Development manager, Helen, Helsinki City owned energy group<\/em><\/p>\n<h1 style=\"text-align: center;\"><strong>FAQ<\/strong><\/h1>\n<h5 style=\"text-align: center;\"><span>Here are the answers to some frequently asked questions:<\/span><\/h5>\n<\/p>\n<p>   <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">What does the report include?<\/span><\/h4>\n<p>The report gives you your own organisation&#8217;s scores in the different professional competency levels related to Customer Experience Management, the overall results based on your answers and those of your peers, and the possibility to benchmark your skills with other companies.<\/p>\n<p>     <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">What resources are needed to complete the survey?<\/span><\/h4>\n<p>You can take this survey in 15-20 minutes. However, if you want to get a broader view of the strengths and weaknesses of your organisation, we encourage you to invite as many respondents from your company as you see fit. An aggregated compilation of the results will be provided for you.<\/p>\n<p>    <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">Who can see my results?<\/span><\/h4>\n<p>We treat all responses with full confidentiality. You can only access your own scoring results. Just like you, others can see the aggregated results, but not the specific data of your organisation.<\/p>\n<\/p>\n<p>     <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">How much does taking part in the survey cost?<\/span><\/h4>\n<p>Nothing, as Shirute&#8217;s CEM Benchmark online survey and report is available for FREE to all participants.<\/p>\n<p>     <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">What is the background of this survey?<\/span><\/h4>\n<p>It is originally based on an international study done in the USA by Temkin Group. Shirute CEM Benchmark has been conducted since 2013.<\/p>\n<p>    <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">Anything else you want to know?<\/span><\/h4>\n<p>Please do not hesitate to <a href=\"https:\/\/www.shirute.fi\/en\/cem-contact-us\" style=\"outline: none;\">contact<\/a> us for any additional information.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.shirute.fi\/en\/privacy-policy\" target=\"_blank\"><span style=\"font-size: 18px;\">\u200b<\/span><span style=\"font-size: 18px;\">Privacy Policy<\/span><\/a><\/p>\n<p>   <a href=\"#top\"><span>    <\/span> <span><span>Back to top<\/span><\/span> <\/a>  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shirute CEM Benchmarkfor Customer Experience Professionals Get ready to score your capabilities Benchmark how well you are managing your customer experiences compared to your peers and past Get a snapshot of the CEM professionals as a global community and what their plans are for the future. No waiting for the next annual report. Learn what [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":279,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page_sub_page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-60124","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/pages\/60124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/comments?post=60124"}],"version-history":[{"count":20,"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/pages\/60124\/revisions"}],"predecessor-version":[{"id":159400,"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/pages\/60124\/revisions\/159400"}],"wp:attachment":[{"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/media?parent=60124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}