{"id":60010,"date":"2021-02-02T12:53:23","date_gmt":"2021-02-02T10:53:23","guid":{"rendered":"https:\/\/www.shirute.com\/?page_id=60010"},"modified":"2024-02-28T13:24:17","modified_gmt":"2024-02-28T11:24:17","slug":"shirute-cxplay-insights","status":"publish","type":"page","link":"https:\/\/www.shirute.com\/en\/shirute-cxplay-insights\/","title":{"rendered":"Shirute LSP CX Play \u2013 TosiLeikki INSIGHTS"},"content":{"rendered":"<p> <a href=\"#\">   <\/a> <\/p>\n<ul id=\"m-17856ae6cd2\" data-iid=\"11\" style=\"z-index: 13;\">\n<li data-id=\"1\" id=\"tcb_custom_menu_kGeLRDXJ\" style=\"\" data-tcb_hover_state_parent=\"\"> <a href=\"https:\/\/www.shirute.fi\/en\/shirute-cxplay#menu\" style=\"\"> <span>START<\/span><\/a> <\/li>\n<li data-id=\"2\" id=\"tcb_custom_menu_r4xB0zz2\" style=\"\" data-tcb_hover_state_parent=\"\"> <a href=\"https:\/\/www.shirute.fi\/en\/shirute-cxplay-what-is-lsp\" style=\"\"> <span>INTRODUCTION<\/span><\/a> <\/li>\n<li data-id=\"3\" id=\"tcb_custom_menu_cVHSKHot\" style=\"\" data-tcb_hover_state_parent=\"\"> <a href=\"https:\/\/www.shirute.fi\/en\/shirute-cxplay-online\" style=\"\"> <span>ONLINE<\/span><\/a> <\/li>\n<li data-id=\"4\" id=\"tcb_custom_menu_9OinqTYJ\" style=\"\" data-tcb_hover_state_parent=\"\"> <a href=\"https:\/\/www.shirute.fi\/en\/shirute-cxplay-coaches\" style=\"\"> <span>COACHES<\/span><\/a> <\/li>\n<li data-id=\"5\" id=\"tcb_custom_menu_vqo255Yw\" style=\"\" data-tcb_hover_state_parent=\"\"> <a href=\"https:\/\/www.shirute.fi\/en\/shirute-cxplay-themes\" style=\"\"> <span>THEMES<\/span><\/a> <\/li>\n<li data-id=\"6\" id=\"tcb_custom_menu_KeCWJqha\" style=\"\" data-tcb_hover_state_parent=\"\"> <a href=\"https:\/\/www.shirute.fi\/en\/shirute-cxplay-workshops\" style=\"\"> <span>WORKSHOPS<\/span><\/a> <\/li>\n<li data-id=\"10\" style=\"\" data-tcb_hover_state_parent=\"\"> <a href=\"https:\/\/www.shirute.fi\/en\/shirute-cxplay-try-it\" style=\"\"> <span>EVENTS<\/span><\/a> <\/li>\n<li data-id=\"7\" id=\"tcb_custom_menu_Q6nLTWwM\" style=\"\" data-tcb_hover_state_parent=\"\"> <a href=\"https:\/\/www.shirute.fi\/en\/shirute-cxplay-insights\" style=\"\"> <span>INSIGHTS<\/span><\/a> <\/li>\n<li data-id=\"8\" id=\"tcb_custom_menu_XpGZAZiV\" style=\"\" data-tcb_hover_state_parent=\"\"> <a href=\"#faq\" style=\"\"> <span>FAQ<\/span><\/a> <\/li>\n<li data-id=\"9\" id=\"tcb_custom_menu_6NmB8mPj\" style=\"\" data-tcb_hover_state_parent=\"\"> <a href=\"https:\/\/www.shirute.fi\/en\/shirute-cxplay-book-us\" style=\"\"> <span>BOOK US<\/span><\/a> <\/li>\n<\/ul>\n<h1 style=\"text-align: center;\"><strong>Shirute CX Play<\/strong>for Customer Experience Professionals<\/h1>\n<p>   <a href=\"#\">   <\/a> <\/p>\n<ul id=\"m-177967eeb1a\" data-iid=\"11\" style=\"z-index: 12;\">\n<li data-id=\"1\" id=\"tcb_custom_menu_kGeLRDXJ\" style=\"\" data-tcb_hover_state_parent=\"\"> <a href=\"https:\/\/www.shirute.fi\/en\/shirute-cxplay#menu\" style=\"\"> <span>START<\/span><\/a> <\/li>\n<li data-id=\"2\" id=\"tcb_custom_menu_r4xB0zz2\" style=\"\" data-tcb_hover_state_parent=\"\"> <a href=\"https:\/\/www.shirute.fi\/en\/shirute-cxplay-what-is-lsp\" style=\"\"> <span>INTRODUCTION<\/span><\/a> <\/li>\n<li data-id=\"3\" id=\"tcb_custom_menu_cVHSKHot\" style=\"\" data-tcb_hover_state_parent=\"\"> <a href=\"https:\/\/www.shirute.fi\/en\/shirute-cxplay-online\" style=\"\"> <span>ONLINE<\/span><\/a> <\/li>\n<li data-id=\"4\" id=\"tcb_custom_menu_9OinqTYJ\" style=\"\" data-tcb_hover_state_parent=\"\"> <a href=\"https:\/\/www.shirute.fi\/en\/shirute-cxplay-coaches\" style=\"\"> <span>COACHES<\/span><\/a> <\/li>\n<li data-id=\"5\" id=\"tcb_custom_menu_vqo255Yw\" style=\"\" data-tcb_hover_state_parent=\"\"> <a href=\"https:\/\/www.shirute.fi\/en\/shirute-cxplay-themes\" style=\"\"> <span>THEMES<\/span><\/a> <\/li>\n<li data-id=\"6\" id=\"tcb_custom_menu_KeCWJqha\" style=\"\" data-tcb_hover_state_parent=\"\"> <a href=\"https:\/\/www.shirute.fi\/en\/shirute-cxplay-workshops\" style=\"\"> <span>WORKSHOPS<\/span><\/a> <\/li>\n<li data-id=\"10\" style=\"\" data-tcb_hover_state_parent=\"\"> <a href=\"https:\/\/www.shirute.fi\/en\/shirute-cxplay-try-it\" style=\"\"> <span>EVENTS<\/span><\/a> <\/li>\n<li data-id=\"7\" id=\"tcb_custom_menu_Q6nLTWwM\" style=\"\" data-tcb_hover_state_parent=\"\"> <a href=\"https:\/\/www.shirute.fi\/en\/shirute-cxplay-insights\" style=\"\"> <span>INSIGHTS<\/span><\/a> <\/li>\n<li data-id=\"8\" id=\"tcb_custom_menu_XpGZAZiV\" style=\"\" data-tcb_hover_state_parent=\"\"> <a href=\"#faq\" style=\"\"> <span>FAQ<\/span><\/a> <\/li>\n<li data-id=\"9\" id=\"tcb_custom_menu_6NmB8mPj\" style=\"\" data-tcb_hover_state_parent=\"\"> <a href=\"https:\/\/www.shirute.fi\/en\/shirute-cxplay-book-us\" style=\"\"> <span>BOOK US<\/span><\/a> <\/li>\n<\/ul>\n<ul>\n<li> <a href=\"#\"> <img decoding=\"async\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/fi.png\" alt=\"\" width=18 height=12 \/><span>Suomi<\/span><\/a> <\/li>\n<li> <a href=\"#\"> <img decoding=\"async\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/en.png\" alt=\"\" width=18 height=12 \/><span lang=\"en\">English<\/span><\/a> <\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><strong>Discover The Role Of PLAY In Business.<\/strong><\/h2>\n<p>We at Shirute are part of global LEGO\u00ae Serious Play\u00ae and Customer Experience networks. We work together with international LSP and CX professionals to develop People Experiences for the future. Discover the Role of PLAY in Business through Shirute\u2019s Insights.<\/p>\n<h1 style=\"text-align: center;\"><span style=\"\">All Children are Born Artists<\/span><\/h1>\n<h3 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Bring PLAY back into your business!<\/span><\/h3>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"1114\" height=\"627\" title=\"All children are born artists_1028x579\" data-id=\"56800\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2020\/11\/All-children-are-born-artists_1028x579.jpg\" style=\"\"><\/span><\/p>\n<h2 style=\"text-align: center;\"><em><span>&#8221;&nbsp;<\/span><\/em><span>In times like these, when we have no idea about the future, we all need to seek out that creative 5-year-old within us, so we can positively affect how all this may play out. And we need PLAY in business to do just that. <em><strong><\/strong><\/em><\/span><span>&#8220;<\/span><\/h2>\n<p> <a href=\"https:\/\/www.shirute.fi\/en\/blogs\/all-children-are-born-artists\/\" rel=\"noopener\" target=\"_blank\"> <span><span>Read Blog<\/span><\/span> <\/a>  <span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"140\" height=\"139\" title=\"petri lagerqvist_caruna_color\" data-id=\"43204\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2019\/11\/petri-lagerqvist_caruna_color.png\" style=\"width: 100%;\"><\/span><\/p>\n<h2 style=\"text-align: left;\"><em><span>\u201cThe training provided an excellent starting point in examining complex large entities and identifying the key problem areas. This training gave me a great basis. In the future, I would love to use this tool with many others in my organisation.\u201d&nbsp;<\/span><\/em><\/h2>\n<h2 style=\"text-align: left;\"><\/h2>\n<h2 style=\"text-align: left;\"><span><span>&#8211; Petri Lagervist<\/span><\/span><em><span><em><span>\u200b<\/span><\/em><\/span><\/em><span>, Business Development Specialist,&nbsp;<\/span><span>Caruna, Electricity company<\/span><\/h2>\n<p>   <a href=\"#top\"><span>    <\/span> <span><span>Back to top<\/span><\/span> <\/a>         <\/p>\n<h1 style=\"text-align: center;\"><span><strong><em>Strengthen and broaden<\/em><\/strong><em>&nbsp;<\/em><\/span><span><em><\/em><\/span><span><em>your&nbsp;<\/em><\/span><span><em><\/em><\/span><span><em>organisational&nbsp;<\/em><\/span><span><em><\/em><\/span><span><em>understanding<\/em><\/span><\/h1>\n<p style=\"text-align: center;\">No hierarchies. No limits. Just pure creativity.&nbsp;<\/p>\n<p>   <a href=\"https:\/\/www.shirute.fi\/en\/shirute-cxplay-book-us\" rel=\"\"> <span><span>Ask for offer<\/span><\/span> <\/a>      <a href=\"#top\"><span>    <\/span> <span><span>Back to top<\/span><\/span> <\/a>    <\/p>\n<h1 style=\"text-align: center;\">Interviews &amp; Keynotes<\/h1>\n<h3 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Listen to our experts talking about&nbsp;<\/span><span style=\"font-weight: 400;\">People Experiences&nbsp;<\/span><span style=\"font-weight: 400;\">and the Role of PLAY in Business.<\/span><\/h3>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" width=\"1002\" height=\"564\" title=\"CX3_book_07_1028x579\" data-id=\"62247\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2021\/03\/CX3_book_07_1028x579.png\" style=\"aspect-ratio: auto 1028 \/ 579;\" data-width=\"1002\" data-height=\"564\" data-init-width=\"1028\" data-init-height=\"579\" loading=\"lazy\"><\/span>         <\/p>\n<h4 style=\"\">Unleashing Creativity and Innovation &#8211; Exploring the Power of Lego Serious Play with Sirte Pihlaja<\/h4>\n<p>The CX Goalkeeper had the great opportunity to interview Sirte Pihlaja.<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/shirute-cxplay-thecxgoalkeeper\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">https:\/\/bit.ly\/shirute-cxplay-thecxgoalkeeper<\/a><\/p>\n<h4 style=\"\" data-tcb_hover_state_parent=\"\">The CX Leader Podcast with Steve Walker: Let\u2019s Play!<\/h4>\n<p>A toy that continues to be a popular choice for both parents and kids is LEGO\u00ae. So named after the Danish phrase to \u201cplay well\u201d, LEGO\u00ae bricks and playsets are still a best-selling product today. So you might be asking, \u201cwhat does this have to do with customer experience?\u201d Host Steve Walker welcomes Sirte Pihlaja, CEO and customer experience optimizer for Shirute, a customer experience research and strategy company, to discuss how she utilizes the LEGO\u00ae Serious Play\u00ae method to build better customer experiences.<\/p>\n<\/p>\n<p>Learn more about Shirute at&nbsp;<a href=\"https:\/\/www.shirute.com\/en\/\" style=\"outline: none;\">https:\/\/www.shirute.com\/en\/<\/a><\/p>\n<\/p>\n<p>Read more about the LEGO\u00ae Serious Play\u00ae method for CX professionals:&nbsp;<a href=\"https:\/\/www.shirute.fi\/en\/shirute-cxplay\/\">https:\/\/www.shirute.fi\/en\/shirute-cxplay\/<\/a><\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/shirute-cxplay-thecxleader\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">https:\/\/bit.ly\/shirute-cxplay-thecxleader<\/a><\/p>\n<h4 style=\"\" data-tcb_hover_state_parent=\"\">Lego Serious Play Method | Sirte Pihlaja talks to Engati CX<\/h4>\n<p><span dir=\"auto\">Sirte Pihlaja a Customer Experience Optimiser, CCXP, and Trained LEGO\u00ae Serious Play\u00ae Facilitator talks about the Lego Serious Play Method and how can we actually build a Better Business using this method.<\/span><\/p>\n<\/p>\n<p><span dir=\"auto\">Sirte is awarded as the Top 33 Inspiring Women in CX to follow for 2022 &amp; 2023 <\/span><span dir=\"auto\">&#8211;&nbsp;<\/span><a dir=\"auto\" href=\"https:\/\/www.engati.com\/blog\/women-in-cx\" rel=\"nofollow noopener\" spellcheck=\"false\" target=\"_blank\" style=\"outline: none;\">https:\/\/www.engati.com\/blog\/women-in-cx<\/a><\/p>\n<\/p>\n<p>YouTube:&nbsp;<a href=\"https:\/\/bit.ly\/shirute-cxplay-engati\" target=\"_blank\" rel=\"noopener\">https:\/\/bit.ly\/shirute-cxplay-engati<\/a><\/p>\n<p>Spotify: <a href=\"https:\/\/bit.ly\/shirute-cxplay-engati-spotify\" target=\"_blank\" rel=\"noopener\">https:\/\/bit.ly\/shirute-cxplay-engati-spotify<\/a><\/p>\n<p>Soundcloud:&nbsp;<a href=\"https:\/\/bit.ly\/shirute-cxplay-engati-sc\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">https:\/\/bit.ly\/shirute-cxplay-engati-sc<\/a><\/p>\n<h4 style=\"\">Paremman ty\u00f6el\u00e4m\u00e4n puolesta Podcast: Mittaatko vai kuunteletko asiakasta? &#8211; N\u00e4in parannat asiakaskokemusta (in Finnish)<\/h4>\n<p>Asiakaskokemuksen johtaminen kehittyy hitaasti mutta varmasti. Aikanaan l\u00e4hdettiin pitk\u00e4lti ajatuksesta, ett\u00e4 asiakaskokemus on sama kuin asiakaskokemuksen mittaaminen. Asiakasta pit\u00e4\u00e4 oikeasti kuunnella ja kuulla, ei vain mitata organisaation sis\u00e4lt\u00e4 k\u00e4sin.<\/p>\n<\/p>\n<p>Sirte Pihlaja ja Tuomo Talvitie keskustelevat podcastissa, mit\u00e4 asiakaskokemus oikeasti on, mit\u00e4 kaikkea siihen liittyy ja mik\u00e4 on yritysten ja organisaatioiden minimivaatimus digitaalisuuden suhteen?&nbsp;Saat my\u00f6s vinkkej\u00e4 ensimm\u00e4isiin steppeihin asiakaskokemuksen analysointiin ja parantamiseen.&nbsp;<\/p>\n<\/p>\n<p>Lopuksi Sirte avaa mielenkiintoista LEGO\u00ae SERIOUS PLAY\u00ae -konseptia, joka auttaa strukturoimaan ja mallintamaan asiakaskokemusta aivan uudelle tasolle.<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/cx2book-letstalkbusiness\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><\/a><a href=\"https:\/\/bit.ly\/shirute-cxplay-rastor\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">https:\/\/bit.ly\/shirute-cxplay-rastor<\/a><\/p>\n<h4 style=\"\">All Things Considered CX with Bob Azman | Sirte Pihlaja &#8211; CX Play<\/h4>\n<p>Are you still \u201cplaying around\u201d with your CX initiatives? Maybe it\u2019s time you took your CX play more seriously! Listen to my thoughts on this episode of All Things Considered CX with Bob Azman by Innovative CX Solutions and the CX of M Radio podcast network. During our podcast, I shared our approach in utilizing this technique as well as other nuggets of wisdom gained from my over 25 years of experience in advising large corporations and brands in various industries and countries.&nbsp;<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/shirute-cxplay-allthingsconsideredcx\" target=\"_blank\" rel=\"noopener\">https:\/\/bit.ly\/shirute-cxplay-allthingsconsideredcx<\/a><\/p>\n<h4 style=\"\">CX Mechanic &#8211; Interview with Sirte Pihlaja<\/h4>\n<p>Episode 3 of the CX Mechanic introduces Sirte Pihlaja CXPA lead from Finland and CEO of Shirute a CX and EX consultancy. In this episode we look at Lego Serious Play and the benefits of play in CX innovation, design and creativity.<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/shirute-cxplay-cxmechanic\" target=\"_blank\" rel=\"noopener\">https:\/\/bit.ly\/shirute-cxplay-cxmechanic<\/a><\/p>\n<h4 style=\"\">Playing your way to a stand out customer experience &#8211; Interview with Sirte Pihlaja<\/h4>\n<p>In this interview, I joined Adrian Swinscoe from Punk CX Podcast to talk about happiness, creativity, why we need more fun in our business and CX lives, Lego and some serious playing.<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/shirute-cxplay-punkcx\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">https:\/\/bit.ly\/shirute-cxplay-punkcx<\/a><\/p>\n<h4 style=\"\" data-tcb_hover_state_parent=\"\">Voices of CX Podcast: Play Your Way to 3-Dimensional Thinking with Sirte Pihlaja &#8211; S7E9<\/h4>\n<p>I joined @worthix CMO Mary Drumond to talk all about using play to unlock creativity in the workplace and why it is both important and beneficial to have in any line of work.<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/shirute-cxplay-voicesofcx\" style=\"outline: none;\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/bit.ly\/shirute-cxplay-voicesofcx-video\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">https:\/\/bit.ly\/shirute-cxplay-voicesofcx-video<\/a><\/p>\n<h4 style=\"\" data-tcb_hover_state_parent=\"\">WOW Summit &#8217;21: How Do You Build a Playful Culture? LEGO Serious Play + EX with Sirte Pihlaja<\/h4>\n<p>In my talk, I share my ideas on how to build a playful business culture. I am a passionate creative methodologies facilitator, and love to explain how LEGO Serious Play can be used to design better customer and employee experiences through CX Play. Would you like to grow a sustainable business in a fun and exciting way? Then this talk is right up the alley for you!&nbsp;<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/cxplay-wowsummit\" style=\"outline: none;\" target=\"_blank\" rel=\"noopener\">https:\/\/bit.ly\/cxplay-wowsummit<\/a><\/p>\n<h4 style=\"\" data-tcb_hover_state_parent=\"\">Fireside Chats Without The Fires Podcast: Unlocking Creativity Through CX Play with Sirte Pihlaja &#8211; S2E9<\/h4>\n<p><a href=\"https:\/\/bit.ly\/shirute-cxplay-firesidechats\" style=\"outline: none;\">We had a great talk with Neal Topf &amp; Paul Catherall to talk about my chapter in the best-selling Customer Experience 2 Book, and the role of PLAY in business in the newest episode of the Fireside Chats Without The Fires Podcast. In this interview, I explain the huge benefits of LSP, how using LSP correctly is like putting money in the bank, achieving more with less, and the benefit of giving your brain a hand.<\/a><\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/shirute-cxplay-firesidechats\" style=\"outline: none;\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/bit.ly\/shirute-cxplay-firesidechatswithoutthefires\" target=\"_blank\" rel=\"noopener\">https:\/\/bit.ly\/shirute-cxplay-firesidechatswithoutthefires<\/a>&nbsp;<\/p>\n<h4 style=\"\" data-tcb_hover_state_parent=\"\">Customer First Show: Unlocking The Creative Mind To Create Positive Impact For Your Team And Your Customers\u202a<\/h4>\n<p>In the Customer First Show, we hear from experts and practitioners about how to put customers at the heart of your business.<\/p>\n<\/p>\n<p>In this episode, I talk to Finland\u2019s premier CX Ambassador, Sirte Pihlaja, who tells us about her concept, using Lego to make people open their creative sides.<\/p>\n<\/p>\n<p>Sirte Pihlaja, bestselling author and CX expert, can be found here:&nbsp;<a href=\"https:\/\/linkedin.com\/in\/sirte\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">linkedin.com\/in\/sirte<\/a><\/p>\n<p data-test-bidi=\"\" dir=\"ltr\">\n<p data-test-bidi=\"\" dir=\"ltr\">The Customer First Show is a series of interviews with global CX experts who share their knowledge and insights on CX best practices hosted by Naeem Arif &#8211; CX enabler and business transformation consultant.Watch the talk:&nbsp;<a href=\"https:\/\/bit.ly\/cx2book-customerfirstshow\" target=\"_blank\" rel=\"noopener\">https:\/\/bit.ly\/cx2book-customerfirstshow<\/a><\/p>\n<p>Listen to the podcast:&nbsp;<a data-attribute-index=\"13\" href=\"https:\/\/bit.ly\/cx2book-cfs\">http:\/\/bit.ly\/cx2book-cfs<\/a>&nbsp;<\/p>\n<h4 style=\"\">Get Ready, Get Serious, PLAY!<\/h4>\n<p>What is the role of PLAY in business? BIG time. We all need to find out how to tap into the inner child within us and become more creative for businesses to grow. There\u2019s no other way to come out of this crisis than to allow ourselves space to think differently. We can\u2019t go back to the old, so let\u2019s embrace the new normal.<\/p>\n<\/p>\n<p>Sirte Pihlaja, the CEO of Shirute, is a Finnish CX\/EX expert, who has been evangelising CX all over the world during the last 25+ years. Her passion is using creative methodologies in designing great CX and EX. That is why she wrote in the best-selling Customer Experience 2 book about customer-centric culture and on the Role of Play in Business. She introduces LEGO\u00ae SERIOUS PLAY\u00ae &#8211; a methodology that LEGO created for themselves when they needed to renew their business, as they were facing significant financial difficulties &#8211; not very much unlike the present.<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/shirute-cxplay-keynote\" target=\"_blank\" rel=\"noopener\">https:\/\/bit.ly\/shirute-cxplay-keynote<\/a><\/p>\n<h4 style=\"\">Webinar: Leikin rooli liiketoiminnan kehitt\u00e4misess\u00e4 (in Finnish)<\/h4>\n<p>Tied\u00e4tk\u00f6, mik\u00e4 merkitys leikill\u00e4 ja luovuudella on asiakas- ja ty\u00f6ntekij\u00e4kokemuksen sek\u00e4 kannattavan bisneksen kehitt\u00e4misess\u00e4?<\/p>\n<\/p>\n<p>Luovuus, leikki ja kyky ajatella laatikon ulkopuolelta ovat kriittisi\u00e4 menestystekij\u00f6it\u00e4 mille tahansa organisaatiolle, joka on kiinnostunut asiakkaistaan. N\u00e4it\u00e4 kyvykkyyksi\u00e4 tarvitsee my\u00f6s jokainen ty\u00f6ntekij\u00f6idens\u00e4 hyvinvoinnista v\u00e4litt\u00e4v\u00e4 yritys. Jos siis teill\u00e4 halutaan paitsi selviyty\u00e4, my\u00f6s menesty\u00e4 nyt ja tulevaisuudessa &#8211; kannattaa kuunnella mit\u00e4 ajatuksia jaoin aiheesta webinaarissamme.<\/p>\n<\/p>\n<p>Katso puheenvuoro:&nbsp;<a href=\"https:\/\/bit.ly\/cxplay-webinar-shirute-virnex\" target=\"_blank\" rel=\"noopener\">http:\/\/bit.ly\/cxplay-webinar-shirute-virnex<\/a><\/p>\n<p>Tutustu Shiruten Tosileikkiin:&nbsp;<a href=\"http:\/\/www.cxplay.fi\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.cxplay.fi\/<\/a><\/p>\n<h4 style=\"\">CX2 Book Discussion: CX Insights with Ian Golding &amp; Sirte Pihlaja&nbsp;<\/h4>\n<p>Ian Golding interviews Sirte Pihlaja of Shirute about her greatest passion, People Experiences and LEGO(R) Serious Play(R). In this discussion, Sirte talks about the chapter she wrote in the Customer Experience 2 book on the importance of PLAY in business.<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/cx2book-iangolding\" target=\"_blank\" rel=\"noopener\">http:\/\/bit.ly\/cx2book-iangolding<\/a><\/p>\n<h4 style=\"\">Customer Experience Superheroes &#8211; Series 4 Episode 1 The power of Lego Serious Play<\/h4>\n<p>In this episode we meet up with Sirte Pihlaja to hear about the CX value of Lego Serious Play (LSP). The creative workshop technique is proving a hit with corporate audiences enabling colleagues to unlock their inner creativity and build better solutions.As CEO of Shirute in Finland, Sirte has trained to become a specialist at running Lego Serious Play workshops.We hear how the technique is helping companies to tackle all manner of challenges, but it proves particularly useful to visualise customer experience scenarios and improvements.Sirte, along with the CX Superheroes host Christopher Brooks is a contributor to the latest edition in the Customer Experience series. Sirte covers LSP in her chapter in Customer Experience 2.<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/cx2book-superheroes\" target=\"_blank\" rel=\"noopener\">https:\/\/bit.ly\/cx2book-superheroes<\/a><\/p>\n<h4 style=\"\">When ReCX talked CX with Sirte Pihlaja from Shirute<\/h4>\n<p>Sirte is another of my fellow co-authors, whose chapter talks about CX and Lego Serious Play! Sirte is based in Finland, running a CX Consultancy called Shirute:&nbsp;<a href=\"https:\/\/www.shirute.com\/en\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">https:\/\/www.shirute.com\/en<\/a><\/p>\n<\/p>\n<p>In this episode, we talk Lego (which I&#8217;m personally obsessed with), the D.O.T principles and how we can do more to understand young people.<\/p>\n<\/p>\n<p>This is one of my favourite episodes, based on not only the topics, but the experiences, we can all make in our own businesses and lives.<\/p>\n<\/p>\n<p>Feel free to connect with Sirte via LinkedIn!<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/sirte\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/in\/sirte\/<\/a><\/p>\n<\/p>\n<p><a href=\"https:\/\/spoti.fi\/3loulXQ\" target=\"_blank\" rel=\"noopener\">https:\/\/spoti.fi\/3loulXQ<\/a><\/p>\n<h4 style=\"\" data-tcb_hover_state_parent=\"\">AmplifiedCX: LEGO Serious Play and Customer Experience<\/h4>\n<p>Join Sirte Pihlaja, CEO at Shirute and leader of CXPA&#8217;s Finland network, as she introduces you the core concepts of LEGO\u00ae Serious Play\u00ae to change how you think about building a customer-centric culture. You will be introduced to the toolbox of LEGO\u00ae Serious Play\u00ae and CX Play\u00ae. Sirte will explain how to solve complex challenges, turn the abstract to concrete and achieve a common customer understanding using play and creativity.<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/cx2book-amplifiedcx\" target=\"_blank\" rel=\"noopener\">https:\/\/bit.ly\/cx2book-amplifiedcx<\/a><\/p>\n<h4 style=\"\">Let&#8217;s Talk Business &#8211; Expert Talk: Customer Experience with Sirte Pihlaja<\/h4>\n<p>Learn what the experts think about leading issues in business.<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/cx2book-letstalkbusiness\" target=\"_blank\" rel=\"noopener\">https:\/\/bit.ly\/cx2book-letstalkbusiness<\/a><\/p>\n<p style=\"text-align: center;\">\u201cYou can discover more about a person in an hour of play than a year of conversation.\u201d<\/p>\n<p style=\"text-align: center;\">&#8211; Plato, Athenian philosopher<\/p>\n<h1 style=\"text-align: center;\"><span><strong><em>Strengthen and broaden<\/em><\/strong><em>&nbsp;<\/em><\/span><span><em><\/em><\/span><span><em>your&nbsp;<\/em><\/span><span><em><\/em><\/span><span><em>organisational&nbsp;<\/em><\/span><span><em><\/em><\/span><span><em>understanding<\/em><\/span><\/h1>\n<p style=\"text-align: center;\">No hierarchies. No limits. Just pure creativity.&nbsp;<\/p>\n<p>   <a href=\"https:\/\/www.shirute.fi\/en\/shirute-cxplay-book-us\" rel=\"\"> <span><span>Ask for offer<\/span><\/span> <\/a>     <span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"140\" height=\"139\" title=\"kiia aarnio_benetton_bw\" data-id=\"43162\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2019\/11\/kiia-aarnio_benetton_bw.png\" style=\"width: 100%;\"><\/span><\/p>\n<p>&#8220;The training was eye-opening and helped me process information from a different perspective.&#8221;<\/p>\n<p><em><strong><span>&#8211; Kiia Aarnio<\/span><\/strong>, Store manager, Benetton Group<\/em><em><\/em><\/p>\n<h1 style=\"text-align: center;\"><strong>FAQ<\/strong><\/h1>\n<h5 style=\"text-align: center;\"><span>Here are the answers to some frequently asked questions:<\/span><\/h5>\n<\/p>\n<p>   <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">What is LEGO\u00ae Serious Play\u00ae?<\/span><\/h4>\n<p>LEGO\u00ae Serious Play\u00aeis a facilitation methodology developed at the Lego Group. Since 2010 it is available under an open source community-based model.<sup>&nbsp;<\/sup>Its goal is improving creative thinking and communication.&nbsp;<\/p>\n<p>     <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">Why LEGO\u00ae Serious Play\u00ae?<\/span><\/h4>\n<p>The LEGO\u00ae Serious Play\u00ae method challenges your critical thinking in the most enjoyable way possible. It has been developed to ensure that organisations are able to problem solve as a team.<\/p>\n<p>    <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">What can LEGO\u00ae Serious Play\u00ae be used for?<\/span><\/h4>\n<p>The LEGO\u00ae Serious Play\u00ae method has been used internationally for many years, to develop the business for a variety of companies and organisations. The results speak for themselves. &nbsp;LEGO\u00ae Serious Play\u00ae changes the way people think and aims to develop businesses in a whole new way.<\/p>\n<p>     <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">What do we need to play seriously?<\/span><\/h4>\n<p>Stakeholders. Legos. Open Mindedness. A trained LEGO\u00ae Serious Play\u00ae facilitator to make sure you get the best out of the bricks.<\/p>\n<p>     <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">What is the background of this methodology?<\/span><\/h4>\n<p>Johan Roos and Bart Victor created the &#8220;Serious Play&#8221; concept and process in the late 1990s as way to enable managers to describe, create and challenge their views on their business. Dr. Roos is now Chief &nbsp;Academic Officer at Hult International Business School and Dr. Bart Victor is Cal Turner Professor of Moral Leadership at Vanderbilt University. They created Serious Play while they were both professors at IMD in Switzerland.<\/p>\n<p>    <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">Anything else you want to know?<\/span><\/h4>\n<p>The best way to learn about LEGO\u00ae Serious Play\u00ae is to experience it. Please do not hesitate to <a href=\"https:\/\/www.shirute.fi\/en\/shirute-cxplay-book-us\" style=\"outline: none;\">contact<\/a> us for an <a href=\"https:\/\/www.shirute.fi\/en\/shirute-cxplay-try-it\" style=\"outline: none;\">introductory workshop<\/a> or any additional information.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.shirute.fi\/en\/privacy-policy\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 18px;\">\u200b<\/span><span style=\"font-size: 18px;\">Privacy Policy<\/span><\/a><\/p>\n<p>   <a href=\"#top\"><span>    <\/span> <span><span>Back to top<\/span><\/span> <\/a>  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>START INTRODUCTION ONLINE COACHES THEMES WORKSHOPS EVENTS INSIGHTS FAQ BOOK US Shirute CX Playfor Customer Experience Professionals START INTRODUCTION ONLINE COACHES THEMES WORKSHOPS EVENTS INSIGHTS FAQ BOOK US Suomi English Discover The Role Of PLAY In Business. We at Shirute are part of global LEGO\u00ae Serious Play\u00ae and Customer Experience networks. We work together with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":368,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page_sub_page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-60010","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/pages\/60010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/comments?post=60010"}],"version-history":[{"count":20,"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/pages\/60010\/revisions"}],"predecessor-version":[{"id":126618,"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/pages\/60010\/revisions\/126618"}],"wp:attachment":[{"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/media?parent=60010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}