{"id":167916,"date":"2025-05-24T18:02:56","date_gmt":"2025-05-24T15:02:56","guid":{"rendered":"https:\/\/www.shirute.com\/?page_id=167916"},"modified":"2025-05-24T18:04:26","modified_gmt":"2025-05-24T15:04:26","slug":"ai-coaches","status":"publish","type":"page","link":"https:\/\/www.shirute.com\/en\/ai-coaches\/","title":{"rendered":"Shirute &#8211; AI COACHES"},"content":{"rendered":"<p> <a href=\"#\">   <\/a> <\/p>\n<ul id=\"m-192d87ee392\" data-iid=\"13\">\n<li data-id=\"1\" id=\"tcb_custom_menu_kGeLRDXJ\" data-item-display-desktop=\"text\"> <a href=\"https:\/\/www.shirute.fi\/en\/ai#menu\"> <span>START<\/span><\/a> <\/li>\n<li data-id=\"12\" data-item-display-desktop=\"text\"> <a href=\"https:\/\/www.shirute.fi\/en\/digital-assistants-experience\"> <span>REPORTS<\/span><\/a> <\/li>\n<li data-id=\"7\" id=\"tcb_custom_menu_Q6nLTWwM\" data-item-display-desktop=\"text\"> <a href=\"https:\/\/www.shirute.fi\/en\/ai-insights\"> <span>INSIGHTS<\/span><\/a> <\/li>\n<li data-id=\"8\" id=\"tcb_custom_menu_XpGZAZiV\" data-item-display-desktop=\"text\"> <a href=\"#faq\"> <span>FAQ<\/span><\/a> <\/li>\n<li data-id=\"9\" id=\"tcb_custom_menu_6NmB8mPj\" data-item-display-desktop=\"text\"> <a href=\"https:\/\/www.shirute.fi\/en\/ai-book-us\"> <span>BOOK US<\/span><\/a> <\/li>\n<\/ul>\n<h1 style=\"text-align: center; color: rgb(255, 255, 255) !important; --tcb-applied-color: rgb(255, 255, 255) !important;\"><strong><span><span>&nbsp;<span>Your experts in the AI era&nbsp;<\/span><\/span><\/span><span><span><\/span><\/span><\/strong><span><span>&nbsp;We follow AI so you don&#8217;t need to.<\/span><\/span><\/h1>\n<p>   <a href=\"#\">   <\/a> <\/p>\n<ul id=\"m-192d4fd1bc4\" data-iid=\"15\">\n<li data-id=\"1\" id=\"tcb_custom_menu_kGeLRDXJ\" data-item-display-desktop=\"text\"> <a href=\"https:\/\/www.shirute.fi\/en\/ai#menu\"> <span>START<\/span><\/a> <\/li>\n<li data-id=\"11\" data-item-display-desktop=\"text\"> <a href=\"https:\/\/www.shirute.fi\/en\/digital-assistants-experience\"> <span>REPORTS<\/span><\/a> <\/li>\n<li data-id=\"14\" data-item-display-desktop=\"text\"> <a href=\"https:\/\/www.shirute.fi\/en\/ai-coaches\"> <span>TEAM<\/span><\/a> <\/li>\n<li data-id=\"13\" data-item-display-desktop=\"text\"> <a href=\"https:\/\/www.shirute.fi\/en\/ai-workshop\" target=\"_blank\"> <span>WORKSHOPS<\/span><\/a> <\/li>\n<li data-id=\"12\" data-item-display-desktop=\"text\"> <a href=\"https:\/\/www.shirute.fi\/en\/ai-experience\" target=\"_blank\"> <span>PODCAST<\/span><\/a> <\/li>\n<li data-id=\"6\" id=\"tcb_custom_menu_KeCWJqha\" data-item-display-desktop=\"text\"> <a href=\"https:\/\/www.shirute.fi\/en\/ai-insights\"> <span>INSIGHTS<\/span><\/a> <\/li>\n<li data-id=\"8\" id=\"tcb_custom_menu_XpGZAZiV\" data-item-display-desktop=\"text\"> <a href=\"#faq\"> <span>FAQ<\/span><\/a> <\/li>\n<li data-id=\"9\" id=\"tcb_custom_menu_6NmB8mPj\" data-item-display-desktop=\"text\"> <a href=\"https:\/\/www.shirute.fi\/en\/ai-book-us\"> <span>BOOK US<\/span><\/a> <\/li>\n<\/ul>\n<ul>\n<li> <a href=\"#\"> <img decoding=\"async\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/fi.png\" alt=\"\" width=18 height=12 \/><span lang=\"fi\">Suomi<\/span><\/a> <\/li>\n<li> <a href=\"#\"> <img decoding=\"async\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/en.png\" alt=\"\" width=18 height=12 \/><span>English<\/span><\/a> <\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><strong>We are passionate about Artificial Intelligence.<\/strong><\/h2>\n<p data-end=\"517\" data-start=\"63\">The world of machine customers is full of opportunities \u2013 but it raises also many questions. That\u2019s why you need experienced guides by your side. On this page, you\u2019ll meet our experts who help you understand, lead, and wisely interact with machine customers and other AI agents. They coach, facilitate, and challenge you to ensure your organisation can develop customer experience and business in a sustainable way \u2013 even in the era of artificial intelligence and automation.<\/p>\n<p data-end=\"517\" data-start=\"63\">\n<p data-end=\"812\" data-start=\"519\">At Shirute, we are passionate visionaries and dedicated followers of AI development. We combine strategic insight, creative facilitation, and technological courage with a hands-on approach \u2013 so you can navigate with confidence the markets of the future, where even machines are your customers.<\/p>\n<h1 style=\"text-align: center;\"><span><strong><em>Get a quick start<\/em><\/strong><em>&nbsp;<\/em><\/span><span><em>to your AI-first business<\/em><\/span><\/h1>\n<p style=\"text-align: center;\">Responsibly. Empathically. Resourcefully.&nbsp;<\/p>\n<p>   <a href=\"https:\/\/www.shirute.fi\/en\/ai-book-us\" rel=\"nofollow\"> <span><span>Ask for offer<\/span><\/span> <\/a>   <\/p>\n<h1 style=\"text-align: center;\">Our&nbsp;<strong>Coaches<\/strong><\/h1>\n<p>  <span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"400\" height=\"328\" title=\"Shirute_Sirte_Pihlaja_02_by Vessi Ha\u0308ma\u0308la\u0308inen_777x637\" data-id=\"56755\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2020\/11\/Shirute_Sirte_Pihlaja_02_by-Vessi-Ha\u0308ma\u0308la\u0308inen_777x637.jpg\" style=\"aspect-ratio: auto 777 \/ 637;\" data-width=\"400\" data-height=\"328\" data-init-width=\"777\" data-init-height=\"637\"><span><\/span><\/span><\/p>\n<p><strong>Sirte Pihlaja<\/strong> (Certified Customer Experience Professional, Trained Lego\u00ae Serious Play\u00ae Facilitator) is a globally recognised expert in customer experience and a <strong>pioneer in integrating Agentic AI <\/strong>into customer and employee engagement strategies. <\/p>\n<\/p>\n<p>As the CEO of Shirute, Finland\u2019s first CX design agency, Head of Team at CXPA Finland, and a highly sought-after strategist, she assists global brands in developing <strong>AI-driven, customer-centric business models<\/strong> and designing <strong>CX and AI governance frameworks<\/strong>. Her work inspires innovation and drives growth through enhanced business processes.<\/p>\n<\/p>\n<p>The author of three global bestsellers\u2014Customer Experience 2, 3, and 5\u2014Sirte explores the impact of <strong>multi-agent AI networks<\/strong>, digital assistants, and machine customers on business and CX\/EX strategies. <\/p>\n<\/p>\n<p>Recognised as one of the <strong>TOP 25 CX Leaders to Follow in AI<\/strong>, CXM Stars TOP 25 CX Influencer, TOP 50 CX Network Influencer, TOP 150 Global CX Thought Leader, and TOP 33 Inspiring Women in CX, she is a familiar presence on international CX stages and awards juries. Combining groundbreaking research with extensive experience, Sirte provides practical guidance to help organisations in embracing <strong>AI-driven transformation<\/strong> while maintaining a strong focus on <strong>human-centric customer experience<\/strong>.<\/p>\n<\/p>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" width=\"400\" height=\"328\" title=\"Valto_Loikkanen_777x637\" data-id=\"167926\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2025\/05\/Valto_Loikkanen_777x637.png\" style=\"aspect-ratio: auto 777 \/ 637;\" data-width=\"400\" data-height=\"328\" data-init-width=\"777\" data-init-height=\"637\" loading=\"lazy\"><\/span><\/p>\n<p><strong>Valto Loikkanen<\/strong> is an internationally awarded entrepreneur, AI strategist, and product architect with over 25 years of experience in <strong>AI-driven business models<\/strong>, platform economies, and <strong>human-centric AI<\/strong>. <\/p>\n<\/p>\n<p>Recognized for <strong>visionary innovation<\/strong>, including <strong>Agentic AI<\/strong>, he specializes in bridging deep technology with real-world applications, ensuring AI is practical, scalable, and seamlessly integrated into business strategy.<\/p>\n<\/p>\n<p>He has advised the EU, governments, and major companies on AI, digital ecosystems, and innovation policy. <\/p>\n<\/p>\n<p>Having led AI and data-driven initiatives in 33+ cities across all continents, he has developed fintech and AI solutions globally, while mentoring hundreds of founders, SMEs, and UX designers.&nbsp;<\/p>\n<\/p>\n<p>His focus is on <strong>AI-native business models<\/strong>, <strong>multi-agent AI networks<\/strong>, and <strong>data-driven ecosystems<\/strong>, helping businesses and policymakers navigate the next era of AI-driven transformation.<\/p>\n<h1 style=\"text-align: center;\"><span><em>Get the AI Playbook<\/em><\/span><span style=\"font-weight: normal;\"><span><em>from our Machine Customer Study<\/em><\/span><\/span><\/h1>\n<p style=\"text-align: center;\">Download it for free. Enjoy the guidance.<\/p>\n<p>   <a href=\"https:\/\/www.shirute.fi\/en\/digital-assistants-experience\/\" rel=\"nofollow\" id=\"start-survey\"> <span><span>Get report<\/span><\/span> <\/a>       <span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" width=\"140\" height=\"140\" title=\"Sam_Altman_OpenAI\" data-id=\"138998\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2024\/10\/Sam_Altman_OpenAI.png\" style=\"aspect-ratio: auto 140 \/ 140;\" data-width=\"140\" data-height=\"140\" data-init-width=\"140\" data-init-height=\"140\" loading=\"lazy\"><\/span><\/p>\n<p style=\"text-align: left;\">&#8220;It&#8217;s expected that agents will autonomously accomplish real-world tasks. Progression from Reasoners to Agents could happen relatively quickly.&#8221;<\/p>\n<p style=\"text-align: left;\"><em><em><strong><span>&#8211; Sam Altman<\/span><\/strong><\/em>, CEO, OpenAI<\/em><\/p>\n<h2><\/h2>\n<p> <a href=\"https:\/\/youtube.com\/clip\/UgkxkSXKGQij7B8Hv21oNZssXUmDN0Ek5mkq?si=m86ESzKUM8-9Ourp\" target=\"_blank\" rel=\"\"> <span><span>Watch video<\/span><\/span> <\/a>      <a href=\"#top\"><span>    <\/span> <span><span>Back to top<\/span><\/span> <\/a>         <\/p>\n<h1 style=\"text-align: center;\"><span><strong><em>Get a quick start<\/em><\/strong><em>&nbsp;<\/em><\/span><span><em>to your AI-first business<\/em><\/span><\/h1>\n<p style=\"text-align: center;\">Responsibly. Empathically. Resourcefully.&nbsp;<\/p>\n<p>   <a href=\"https:\/\/www.shirute.fi\/en\/ai-book-us\" rel=\"nofollow\"> <span><span>Ask for offer<\/span><\/span> <\/a>      <a href=\"#top\"><span>    <\/span> <span><span>Back to top<\/span><\/span> <\/a>      <span><img decoding=\"async\" alt=\"\" width=\"98\" height=\"98\" title=\"Sundar_Pichai_Google\" data-id=\"138992\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2024\/10\/Sundar_Pichai_Google.png\" data-width=\"98\" data-height=\"98\" data-init-width=\"140\" data-init-height=\"140\" loading=\"lazy\" style=\"aspect-ratio: auto 140 \/ 140;\"><\/span><\/p>\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">&#8220;I think about [agents] as intelligent systems that show reasoning, planning, and memory. They are able to think multiple steps ahead, work across software and systems, all to get something done on your behalf, and, most importantly, under your supervision.&#8221;<\/p>\n<p style=\"text-align: left;\"><em><em><strong><span>&#8211; <span style=\"--tcb-applied-color: rgb(0, 195, 255) !important; color: rgb(0, 195, 255) !important;\">Sundar Pichai<\/span><\/span><\/strong><\/em>, CEO, Google<\/em><\/p>\n<h2><\/h2>\n<h1 style=\"text-align: center;\"><strong>FAQ<\/strong><\/h1>\n<h5 style=\"text-align: center;\"><span>Here are the answers to some frequently asked questions:<\/span><\/h5>\n<\/p>\n<p>   <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">What are Machine Customers?<\/span><\/h4>\n<p>Machine Customers are AI-powered digital assistants or automated systems that interact with businesses on behalf of human users. They make decisions, complete transactions, and handle tasks autonomously, using natural language to communicate through digital channels like chat and email. This technology allows businesses to meet demand quickly and consistently, while freeing human resources for more complex tasks.<\/p>\n<p>     <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">Why should you start getting ready to serve them?<\/span><\/h4>\n<p>Starting to prepare for Machine Customers now positions your business ahead of the curve, allowing you to meet rising demand for fast, automated interactions. Early adoption helps improve customer experience, optimise operations, and unlock new revenue opportunities by seamlessly handling routine tasks and requests.<\/p>\n<p>    <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">What can Machine Customers be used for?<\/span><\/h4>\n<p>Machine Customers can handle a wide range of tasks, from finding information and making reservations to completing purchases and managing account services. They excel in automating routine interactions, providing real-time assistance, and personalising recommendations, making them ideal for supporting their human owners efficiently and simplifying their interactions with businesses.<\/p>\n<p>     <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">What do we need to serve Machine Customers?<\/span><\/h4>\n<p>To serve Machine Customers, you\u2019ll need AI-ready infrastructure, including open APIs and automated workflows, so they can access services seamlessly. Ensuring that your digital channels, such as chat and email, are optimised for AI interactions is essential, along with clear data security and privacy protocols to protect user information.<\/p>\n<p>     <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">Where can I find more information?<\/span><\/h4>\n<p>You can find more information on our website, including detailed resources, case studies, and reports on Machine Customers Experiences. For personalised guidance, feel free to <a href=\"https:\/\/www.shirute.fi\/en\/ai-book-us\" style=\"outline: none;\" rel=\"nofollow\">reach out<\/a> to our team directly. We would love to help you!<\/p>\n<p>    <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">Anything else you want to know?<\/span><\/h4>\n<p data-tcb_hover_state_parent=\"\">We\u2019re here to help you! If you have any other questions or want to explore how Machine Customers can benefit your business, don\u2019t hesitate to <a href=\"https:\/\/www.shirute.fi\/en\/ai-book-us\" style=\"outline: none;\" rel=\"nofollow\">contact<\/a> us. Let us know if you are interested in an introductory&nbsp;<a href=\"https:\/\/www.shirute.fi\/en\/ai-book-us\" style=\"outline: none;\" data-tcb_hover_state_parent=\"\" rel=\"nofollow\">AI kickoff-workshop<\/a> or if you need any additional information. Our team is ready to provide insights and support tailored to your needs.&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.shirute.fi\/en\/privacy-policy\" target=\"_blank\"><span style=\"font-size: 18px;\">\u200b<\/span><span style=\"font-size: 18px;\">Privacy Policy<\/span><\/a><\/p>\n<p>   <a href=\"#top\"><span>    <\/span> <span><span>Back to top<\/span><\/span> <\/a>  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>START REPORTS INSIGHTS FAQ BOOK US &nbsp;Your experts in the AI era&nbsp;&nbsp;We follow AI so you don&#8217;t need to. START REPORTS TEAM WORKSHOPS PODCAST INSIGHTS FAQ BOOK US Suomi English We are passionate about Artificial Intelligence. The world of machine customers is full of opportunities \u2013 but it raises also many questions. That\u2019s why you [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":392,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page_sub_page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-167916","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/pages\/167916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/comments?post=167916"}],"version-history":[{"count":17,"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/pages\/167916\/revisions"}],"predecessor-version":[{"id":167963,"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/pages\/167916\/revisions\/167963"}],"wp:attachment":[{"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/media?parent=167916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}