{"id":139242,"date":"2024-10-29T15:58:10","date_gmt":"2024-10-29T13:58:10","guid":{"rendered":"https:\/\/www.shirute.com\/?page_id=139242"},"modified":"2025-05-25T01:31:10","modified_gmt":"2025-05-24T22:31:10","slug":"ai-insights","status":"publish","type":"page","link":"https:\/\/www.shirute.com\/en\/ai-insights\/","title":{"rendered":"Shirute &#8211; AI INSIGHTS"},"content":{"rendered":"<p> <a href=\"#\">   <\/a> <\/p>\n<ul id=\"m-192d87ee392\" data-iid=\"13\">\n<li data-id=\"1\" id=\"tcb_custom_menu_kGeLRDXJ\" data-item-display-desktop=\"text\"> <a href=\"https:\/\/www.shirute.fi\/en\/ai#menu\"> <span>START<\/span><\/a> <\/li>\n<li data-id=\"12\" data-item-display-desktop=\"text\"> <a href=\"https:\/\/www.shirute.fi\/en\/digital-assistants-experience\"> <span>REPORTS<\/span><\/a> <\/li>\n<li data-id=\"7\" id=\"tcb_custom_menu_Q6nLTWwM\" data-item-display-desktop=\"text\"> <a href=\"https:\/\/www.shirute.fi\/en\/ai-insights\"> <span>INSIGHTS<\/span><\/a> <\/li>\n<li data-id=\"8\" id=\"tcb_custom_menu_XpGZAZiV\" data-item-display-desktop=\"text\"> <a href=\"#faq\"> <span>FAQ<\/span><\/a> <\/li>\n<li data-id=\"9\" id=\"tcb_custom_menu_6NmB8mPj\" data-item-display-desktop=\"text\"> <a href=\"https:\/\/www.shirute.fi\/en\/ai-book-us\"> <span>BOOK US<\/span><\/a> <\/li>\n<\/ul>\n<h1 style=\"text-align: center; color: rgb(255, 255, 255) !important; --tcb-applied-color: rgb(255, 255, 255) !important;\"><strong><span><span>&nbsp;<span>Personal AI Assistants&nbsp;<\/span><\/span><\/span><span><span><\/span><\/span><\/strong><span><span>&nbsp;the Future of AI-Driven Business <\/span><\/span><\/h1>\n<p>   <a href=\"#\">   <\/a> <\/p>\n<ul id=\"m-192d4fd1bc4\" data-iid=\"15\">\n<li data-id=\"1\" id=\"tcb_custom_menu_kGeLRDXJ\" data-item-display-desktop=\"text\"> <a href=\"https:\/\/www.shirute.fi\/en\/ai#menu\"> <span>START<\/span><\/a> <\/li>\n<li data-id=\"11\" data-item-display-desktop=\"text\"> <a href=\"https:\/\/www.shirute.fi\/en\/digital-assistants-experience\"> <span>REPORTS<\/span><\/a> <\/li>\n<li data-id=\"14\" data-item-display-desktop=\"text\"> <a href=\"https:\/\/www.shirute.fi\/en\/ai-coaches\"> <span>TEAM<\/span><\/a> <\/li>\n<li data-id=\"13\" data-item-display-desktop=\"text\"> <a href=\"https:\/\/www.shirute.fi\/en\/ai-workshop\" target=\"_blank\"> <span>WORKSHOPS<\/span><\/a> <\/li>\n<li data-id=\"12\" data-item-display-desktop=\"text\"> <a href=\"https:\/\/www.shirute.fi\/en\/ai-experience\" target=\"_blank\"> <span>PODCAST<\/span><\/a> <\/li>\n<li data-id=\"6\" id=\"tcb_custom_menu_KeCWJqha\" data-item-display-desktop=\"text\"> <a href=\"https:\/\/www.shirute.fi\/en\/ai-insights\"> <span>INSIGHTS<\/span><\/a> <\/li>\n<li data-id=\"8\" id=\"tcb_custom_menu_XpGZAZiV\" data-item-display-desktop=\"text\"> <a href=\"#faq\"> <span>FAQ<\/span><\/a> <\/li>\n<li data-id=\"9\" id=\"tcb_custom_menu_6NmB8mPj\" data-item-display-desktop=\"text\"> <a href=\"https:\/\/www.shirute.fi\/en\/ai-book-us\"> <span>BOOK US<\/span><\/a> <\/li>\n<\/ul>\n<ul>\n<li> <a href=\"#\"> <img decoding=\"async\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/fi.png\" alt=\"\" width=18 height=12 \/><span lang=\"fi\">Suomi<\/span><\/a> <\/li>\n<li> <a href=\"#\"> <img decoding=\"async\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/en.png\" alt=\"\" width=18 height=12 \/><span>English<\/span><\/a> <\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><strong>Artificial intelligence and machine customers <\/strong><strong>take CX and EX to a new era<\/strong><\/h2>\n<p>At Shirute, we are pioneers in artificial intelligence and customer experience and part of global networks of AI and CX experts. We work together with international experts to develop human-like and effective AI-assisted customer, employee and machine customer experiences. Learn more about the role and opportunities of artificial intelligence in business through Shirute&#8217;s articles and interviews.<\/p>\n<h1 style=\"text-align: center;\"><span>How are machine customers served now?<\/span><\/h1>\n<h3 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Check out the results of our survey!<\/span><\/h3>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" width=\"1002\" height=\"564\" title=\"what_is_a_machine_customer_en\" data-id=\"139904\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2024\/10\/what_is_a_machine_customer_en.jpg\" style=\"aspect-ratio: auto 2265 \/ 1274;\" data-width=\"1002\" data-height=\"564\" data-init-width=\"2265\" data-init-height=\"1274\" loading=\"lazy\"><\/span><\/p>\n<h2 style=\"text-align: center;\"><em><span>&#8221;&nbsp;<\/span><\/em><span>In order to serve machine customers, it is good to establish a design team to review service processes and look for accessibility challenges. In addition, it is worth starting to plan what new business potential machine customers bring about and what kind of completely new services could be offered to them.<\/span><span>&#8220;<\/span><\/h2>\n<p> <a href=\"https:\/\/www.shirute.fi\/en\/digital-assistants-experience\" rel=\"\"> <span><span>Read more<\/span><\/span> <\/a>     <span ><a href=\"https:\/\/www.shirute.com\/download\/digital-assistants-experience-april-2024reduced-size-pdf\/\" aria-label=\"Digital Assistants Experience (April 2024)(Reduced size).pdf\" >Digital Assistants Experience (April 2024)(Reduced size).pdf<\/a><\/span><a href=\"https:\/\/www.shirute.com\/download\/digital-assistants-experience-april-2024reduced-size-pdf\/\" aria-label=\"Download report\">Download report<\/a>&nbsp;<span><\/span>     <span ><a href=\"https:\/\/www.shirute.com\/download\/digital-assistants-experience-april-2024-pdf\/\" aria-label=\"Digital Assistants Experience (April 2024).pdf\" >Digital Assistants Experience (April 2024).pdf<\/a><\/span><a href=\"https:\/\/www.shirute.com\/download\/digital-assistants-experience-april-2024-pdf\/\" aria-label=\"Download report\">Download report<\/a>&nbsp;<span><\/span>     <a href=\"https:\/\/rss.com\/podcasts\/ai-experience-podcast\">The AI Experience Podcast: From Basics to Breakthr | RSS.com<\/a>    <span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" width=\"140\" height=\"140\" title=\"Sam_Altman_OpenAI\" data-id=\"138998\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2024\/10\/Sam_Altman_OpenAI.png\" style=\"aspect-ratio: auto 140 \/ 140;\" data-width=\"140\" data-height=\"140\" data-init-width=\"140\" data-init-height=\"140\" loading=\"lazy\"><\/span><\/p>\n<p style=\"text-align: left;\">&#8220;It&#8217;s expected that agents will autonomously accomplish real-world tasks. Progression from Reasoners to Agents could happen relatively quickly.&#8221;<\/p>\n<p style=\"text-align: left;\"><em><em><strong><span>&#8211; Sam Altman<\/span><\/strong><\/em>, CEO, OpenAI<\/em><\/p>\n<h2><\/h2>\n<p> <a href=\"https:\/\/youtube.com\/clip\/UgkxkSXKGQij7B8Hv21oNZssXUmDN0Ek5mkq?si=m86ESzKUM8-9Ourp\" target=\"_blank\" rel=\"\"> <span><span>Watch video<\/span><\/span> <\/a>      <a href=\"#top\"><span>    <\/span> <span><span>Back to top<\/span><\/span> <\/a>        <\/p>\n<h1 style=\"text-align: center;\"><span><em>Get the AI Playbook<\/em><\/span><span style=\"font-weight: normal;\"><span><em>from our Machine Customer Study<\/em><\/span><\/span><\/h1>\n<p style=\"text-align: center;\">Download it for free. Enjoy the guidance.<\/p>\n<p>   <a href=\"https:\/\/www.shirute.fi\/en\/digital-assistants-experience\/\" rel=\"nofollow\" id=\"start-survey\"> <span><span>Get report<\/span><\/span> <\/a>   <span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" width=\"140\" height=\"140\" title=\"cx_today_logo\" data-id=\"138201\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2024\/10\/cx_today_logo.png\" style=\"aspect-ratio: auto 140 \/ 140;\" data-width=\"140\" data-height=\"140\" data-init-width=\"140\" data-init-height=\"140\" loading=\"lazy\"><\/span><\/p>\n<h2 style=\"text-align: left;\"><em><span>\u201cIn order to serve machine customers, companies should set up their own design team, which goes through service processes and looks for accessibility challenges like the obstacles found in this research.\u201d&nbsp;<\/span><\/em><\/h2>\n<h2 style=\"text-align: left;\"><\/h2>\n<h2 style=\"text-align: left;\"><span><span>&#8211; <span style=\"font-family: inherit; font-weight: 400;\">CX<\/span> Today, <span style=\"--tcb-applied-color: rgb(0, 0, 0) !important; color: rgb(0, 0, 0) !important;\">Why Aren&#8217;t Customer Service Teams Ready for Machine Customers?<\/span><\/span><\/span><\/h2>\n<p> __CONFIG_colors_palette__{&#8220;active_palette&#8221;:0,&#8221;config&#8221;:{&#8220;colors&#8221;:{&#8220;62516&#8221;:{&#8220;name&#8221;:&#8221;Main Accent&#8221;,&#8221;parent&#8221;:-1}},&#8221;gradients&#8221;:[]},&#8221;palettes&#8221;:[{&#8220;name&#8221;:&#8221;Default Palette&#8221;,&#8221;value&#8221;:{&#8220;colors&#8221;:{&#8220;62516&#8221;:{&#8220;val&#8221;:&#8221;rgb(0, 195, 255)&#8221;,&#8221;hsl&#8221;:{&#8220;h&#8221;:194,&#8221;s&#8221;:0.99,&#8221;l&#8221;:0.5}}},&#8221;gradients&#8221;:[]}}]}__CONFIG_colors_palette__ <a href=\"https:\/\/www.cxtoday.com\/contact-centre\/why-arent-customer-service-teams-ready-for-machine-customers\/\" style=\"border-radius: 0px;\" target=\"_blank\"> <span><span style=\"\">Read article<\/span><\/span> <\/a>   <\/p>\n<h1 style=\"text-align: center;\"><span>Interviews &amp; Keynotes<\/span><\/h1>\n<h3 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Join our experts as they explore how adopting an AI-first approach can <\/span><span style=\"font-weight: 400;\">elevate people experiences and transform your business.<\/span><\/h3>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" width=\"1060\" height=\"453\" title=\"CX5 book_1170x500_shirute_karuselli\" data-id=\"139232\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2024\/10\/CX5-book_1170x500_shirute_karuselli.jpg\" style=\"aspect-ratio: auto 1170 \/ 500;\" data-width=\"1060\" data-height=\"453\" data-init-width=\"1170\" data-init-height=\"500\" loading=\"lazy\"><\/span>         <\/p>\n<h4 style=\"\" data-tcb_hover_state_parent=\"\">The CX Pod: AI whispering and how to adapt to machine customers with Sirte Pihlaja<\/h4>\n<p>In this episode,&nbsp;<strong>Merete Medle, Joanna Carr<\/strong>, and&nbsp;<strong>Sirte Pihlaja<\/strong>&nbsp;discuss the evolving landscape of customer experience (CX) and the significant role of artificial intelligence (AI) in shaping it.<\/p>\n<\/p>\n<p>Sirte, known as the &#8216;AI whisperer&#8217;, shares insights on how AI can enhance customer and employee experiences, emphasizing the need for a human-centric approach. The conversation explores the concept of &#8216;machine customers&#8217; and their implications for businesses, highlighting the necessity for companies to adapt their strategies to accommodate these digital entities. The episode also touches on the importance of creativity in CX and the ongoing efforts to grow the Customer Experience Professionals Association (CXPA) in Finland.<\/p>\n<\/p>\n<p>In this conversation, Sirte Pihlaja discusses the transformative impact of AI on customer service, emphasizing the need for businesses to adapt to AI-driven customer interactions. She highlights the importance of creating effective digital assistants and leveraging AI for customer insights, while also addressing the role of AI in promoting inclusivity and accessibility. The discussion culminates in reflections on achievements in customer experience and the collaborative efforts to enhance human connections through technology.<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/shirute-thecxpod\" target=\"_blank\" style=\"outline: none;\">https:\/\/bit.ly\/shirute-thecxpod<\/a><\/p>\n<h4 style=\"\" data-tcb_hover_state_parent=\"\">Forbes: Machine Customers\u2014AI Buyers To Control $30 Trillion In Purchases By 2030<\/h4>\n<p data-end=\"591\" data-start=\"0\">This Forbes article explores the rise of machine customers, AI-driven agents expected to control $30 trillion in purchases by 2030. Sirte Pihlaja, CEO of Shirute and co-author of the globally best-selling &#8220;Customer Experience 5&#8221;, emphasises that businesses must prepare now by optimising marketing content for AI buyers, who scan, analyse, and execute decisions instantly. She highlights that convenience is key, requiring customer journeys to be redesigned for both human and AI decision-makers. Instead of fixating on the \u2018right\u2019 technology, companies should focus on AI literacy and rapid adaptability to stay competitive.<\/p>\n<p data-end=\"591\" data-start=\"0\">\n<p data-end=\"872\" data-start=\"593\">The article also features insights from Don Scheibenreif, Distinguished VP Analyst at Gartner and co-author of \u201cWhen Machines Become Customers.\u201d He discusses the broader impact of machine customers on businesses and reinforces that AI-driven purchasing is here to stay.<\/p>\n<\/p>\n<p><a href=\"https:\/\/cxpa.fi\/event\/cxpa-finland-webinar-ai-mita-kuuluu-cx\/\" target=\"_blank\" style=\"outline: none;\">https:\/\/bit.ly\/shirute-forbes-machine-customers<\/a><\/p>\n<h4 style=\"\">AI Monday: Unlocking Agentic AI<\/h4>\n<p>Explore the world of AI Agents at our first AI Monday Helsinki event of the year. Our speakers will break down what AI Agents are, share lessons from 2024\u2019s breakthroughs and challenges, and showcase their role in reshaping businesses.Join us to see how AI Agents are ushering in a new era\u2014one that\u2019s not just about technology, but about how we solve problems, evolve our work, and imagine what\u2019s possible.<\/p>\n<p>Sirte Pihlaja: Digital Assistants and Machine Customers in Agentic AI &#8211; How Customer Encounters Are Evolving<\/p>\n<p><a href=\"https:\/\/bit.ly\/shirute-aimonday-agenticai\" target=\"_blank\" style=\"outline: none;\">https:\/\/bit.ly\/shirute-aimonday-agenticai<\/a><\/p>\n<\/p>\n<p>Full event and Q &amp; A:<a href=\"https:\/\/www.youtube.com\/watch?v=5OoA97eRIHQ\" target=\"_blank\" style=\"outline: none;\">https:\/\/www.youtube.com\/live\/5OoA97eRIHQ?si=yf7CtgP-ybMmdvCL&amp;t=2088<\/a><\/p>\n<h4 style=\"\">AI Show &#8211; The Rise of AI Agents in CX<\/h4>\n<p>Exploring the Role of AI Agents in Business TransformationAI agents are revolutionizing how businesses operate, enhancing customer experiences, and boosting workplace efficiency. Join Rob Scott and Kevin Kieller as they welcome Sirte Pihlaja, CEO of Shirute, to unpack this game-changing technology.In this episode, you&#8217;ll learn about:<\/p>\n<ul>\n<li>The Basics of AI Agents: Sirte explains what AI agents are and why they&#8217;re becoming essential in CX and workplace settings.<\/li>\n<li>Multi-Agent Networks: Discover how these systems differ from traditional AI and their transformative potential.<\/li>\n<li>Real-World Applications: Hear practical examples of AI agents in action, from customer service enhancements to boosting productivity.<\/li>\n<li>Overcoming Challenges: Insights on barriers to adoption and strategies for success.<\/li>\n<li>Future Outlook: Predictions on how AI agents will reshape CX and business operations in the next decade.<\/li>\n<li>Kevin&#8217;s \u201cAI Minute\u201d also offers a concise exploration of vector databases, a foundational element of modern AI technologies.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/bit.ly\/ai-today-show\" target=\"_blank\">https:\/\/bit.ly\/ai-today-show<\/a><\/p>\n<h4 style=\"\" data-tcb_hover_state_parent=\"\">CX Goalkeeper Podcast: The Rise of Machine Customers &#8211; Future of CX with Sirte Pihlaja<\/h4>\n<p>Dive into the fascinating future of customer interactions as Sirte Pihlaja discusses the rise of machine customers and digital assistants. Discover how this emerging technology will revolutionize customer experiences, reshape industries, and create a new era of business opportunities. If you want to stay ahead in CX, this episode is your guide.<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/shirute-ai-cxgoalkeeper\" target=\"_blank\" style=\"outline: none;\">https:\/\/bit.ly\/shirute-ai-cxgoalkeeper<\/a><\/p>\n<h4 style=\"\">Customer C &amp; Shirute Webinar: Embracing Agentic AI &#8211; Transforming the Business-Customer Dynamics<\/h4>\n<p>The rise of agentic AI introduces machine customers\u2014autonomous systems that interact with businesses on behalf of human users\u2014and it can change everything. &nbsp;This evolution presents both opportunities and challenges, significantly influencing business models and strategies.<\/p>\n<\/p>\n<p>In this webinar,&nbsp;<strong>Jannecke Drangert-Hveding<\/strong>&nbsp;from Customer C and&nbsp;<strong>Sirte Pihlaja<\/strong> from Shirute will discuss how agentic AI impacts customer interactions and overall business. They will talk about the importance of integrating agentic AI and generative AI into core business strategies rather than treating these capabilities as a standalone component.<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/webinar-embrace-agentic-ai\" style=\"outline: none;\" target=\"_blank\">https:\/\/bit.ly\/webinar-embrace-agentic-ai<\/a><\/p>\n<h4 style=\"\">Cemantica CX Doers Webinar: How to design exceptional machine customer experiences<\/h4>\n<p>In this CX Doers webinar, Cemantica was joined by leading Customer Experience experts, <strong>Ian Golding<\/strong>, CCXP from CXC and <strong>Sirte Pihlaja<\/strong>, CCXP from Shrirute to discuss this important development in the way machine customers are interacting with brands, and how to proactively meet their expectations. Adapting your interaction channels to optimize the experience for both humans and machines is vital.<\/p>\n<p>Watch the recording to gain a clear understanding&nbsp;and recommendations for next steps:<\/p>\n<ul>\n<li>What are machine customers and how are they impacting journeys as autonomous assistants to human customers?<\/li>\n<li>How AI assistants support customers find suitable offers and cut through the information overload via automated decision-making<\/li>\n<li>How can your business adapt to this emerging trend?<\/li>\n<\/ul>\n<p>In this video, discover the practical steps you should take in revamping your customer journey with the digital persona in mind.<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/shirute-ai-cxdoers\" style=\"outline: none;\" target=\"_blank\">https:\/\/bit.ly\/shirute-ai-cxdoers<\/a><\/p>\n<h4 style=\"\" data-tcb_hover_state_parent=\"\">TiVi: Teko\u00e4ly alkaa k\u00e4yd\u00e4 kauppaa puolestasi \u2013 \u201dkeskustelu tuntui samanlaiselta kuin ihmisen kanssa\u201d (in Finnish)<\/h4>\n<p><strong>Ristomatti Partanen<\/strong> halusi tutkia, miten ihmisasiakaspalvelijat suhtautuvat digitaalisen teko\u00e4lyapurin yhteydenottoon. H\u00e4n uskoo, ett\u00e4 digiassistenttien k\u00e4yt\u00f6st\u00e4 tulee pian arkip\u00e4iv\u00e4\u00e4. Partenen otti yhteytt\u00e4 koneasiakkaisiin perehtyneeseen <strong>Sirte Pihlajaan<\/strong> Shirute Oy:st\u00e4 ja jo ensimm\u00e4isess\u00e4 tapaamisessa rakennettiin ensiversio Assiksi nimetyst\u00e4 digiapurista.<\/p>\n<\/p>\n<p><a href=\"https:\/\/www.tivi.fi\/uutiset\/tekoaly-alkaa-kayda-kauppaa-puolestasi-keskustelu-tuntui-samanlaiselta-kuin-ihmisen-kanssa\/1e365e12-9ca2-42d5-8117-22efcb2b29dd\" style=\"outline: none;\" target=\"_blank\">https:\/\/www.tivi.fi\/uutiset\/tekoaly-alkaa-kayda-kauppaa-puolestasi-keskustelu-tuntui-samanlaiselta-kuin-ihmisen-kanssa\/1e365e12-9ca2-42d5-8117-22efcb2b29dd<\/a><\/p>\n<h4 style=\"\" data-tcb_hover_state_parent=\"\">Yle AI Demo: AI Study \u2013 Can Finnish Companies Serve Machine Customers?<\/h4>\n<p>Yle AI Demo will explore the topics of new season, new ideas. We will give a glimpse of what is currently unfolding at Yle and within our partner networks in the areas of AI and experimentation. Presenters at this demo include <strong>Sirte Pihlaja<\/strong> CEO at Shirute Oy, <strong>Ristomatti Partanen<\/strong>, Liiketoiminta- ja palvelumuotoilija, Elisa Oyj. <strong>Jyri Kivim\u00e4ki<\/strong>, AI Coach at Yle, <strong>Vertti Luostarinen<\/strong> AI Engineer at CasvuAI. Hosted by <strong>Tove Myll\u00e4ri<\/strong>, AI Innovation Lead at Yle Innovations.<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/shirute-ai-yleaidemo\" style=\"outline: none;\" target=\"_blank\">https:\/\/bit.ly\/shirute-ai-yleaidemo<\/a><\/p>\n<h4 style=\"\">Myynti &amp; Markkinointi: Asiakkaana kone (in Finnish)<\/h4>\n<p>Yritysten kannattaa valmistautua palvelemaan my\u00f6s koneasiakkaita. Ne arvostavat helppoa ja nopeaa palvelua, mutta eiv\u00e4t v\u00e4lit\u00e4 tunteisiin vetoamisesta. <\/p>\n<\/p>\n<p>Vuoteen 2025 menness\u00e4 markkinoilla odotetaan olevan jopa 15 miljardia koneasiakasta. Arvioiden mukaan ne vaikuttaisivat 30 000 miljardin dollarin arvosta ostoksiin seuraavan vuosikymmenen aikana.&nbsp;<\/p>\n<h4 style=\"\">CXPA Finland Webinar: Hello World! The Rise Of The Machine Customers<\/h4>\n<p>In our webinar on Machine Customers, two highly experienced CX professionals shared their insights on what your business needs to know about dealing with Machine Customers both from CX and EX points of view. Listen to <strong>James Dodkins<\/strong> and <strong>Sirte Pihlaja<\/strong> to learn more!<\/p>\n<\/p>\n<p><a href=\"https:\/\/cxpa.fi\/event\/cxpa-finland-webinar-hello-world-the-rise-of-the-machine-customers\/\" style=\"outline: none;\" target=\"_blank\">https:\/\/cxpa.fi\/event\/cxpa-finland-webinar-hello-world-the-rise-of-the-machine-customers\/<\/a><\/p>\n<h4 style=\"\">Boardman Blog: Machine Customers Are Revolutionizing Digital Business<\/h4>\n<p>People have always seized the opportunity to use their time more efficiently. Artificial intelligence (AI) offers an easy way to have our own little helpers do business for us. Machine customers will redistribute market shares. This Boardman Grow member blog, written by Sirte Pihlaja and Ristomatti Partanen, delves deeper into what machine customers are, how they can be served and how you should head towards the era of machine customers.<\/p>\n<\/p>\n<p>Microsoft, Google, OpenAI, and several other industry players are increasingly emphasizing Agentic AI when talking about artificial intelligence. It represents the next big step in AI development now that generative AI has already become commonplace. Agentic AI enables the use of artificial intelligence in our everyday lives as machine customers, our personal digital assistants.<\/p>\n<\/p>\n<p><a href=\"https:\/\/www.boardman.fi\/en\/boardman-grow-blog\/machine-customers-are-revolutionizing-digital-business\/\" style=\"outline: none;\" target=\"_blank\">https:\/\/www.boardman.fi\/en\/boardman-grow-blog\/machine-customers-are-revolutionizing-digital-business\/<\/a><\/p>\n<h4 style=\"\" data-tcb_hover_state_parent=\"\">Women in Tech Awards 2024: AI &amp; Machine Learning Webinar<\/h4>\n<p>Listen to <strong>Sirte Pihlaja<\/strong>, CEO of Shirute, as the opening keynote at the Midlands Women in Tech (MWIT) community-hosted engaging webinar series focused on the dynamic fields of artificial intelligence (AI) and machine learning (ML). Other speakers in this event included &nbsp;<strong>Diane Magers<\/strong>, CEO of Experience Catalysts and&nbsp;<strong>Hammad Kamran<\/strong>, Lead Data Scientist at Kagool.<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/shirute-ai-mwit\" style=\"outline: none;\" target=\"_blank\">https:\/\/bit.ly\/shirute-ai-mwit<\/a><\/p>\n<h4 style=\"\" data-tcb_hover_state_parent=\"\">Boardman Grow Blog: Koneasiakkaat mullistavat digitaalisen liiketoiminnan (in Finnish)<\/h4>\n<p>Microsoft, Google ja OpenAI sek\u00e4 useat muut alan toimijat korostavat teko\u00e4lyst\u00e4 puhuessaan yh\u00e4 enemm\u00e4n itsen\u00e4isten agenttien teko\u00e4ly\u00e4 (Agentic AI). Se edustaa seuraavaa isoa kehitysaskelta generatiivisen teko\u00e4lyn nyt jo muututtua arkip\u00e4iv\u00e4iseksi. Agentic AI mahdollistaa teko\u00e4lyn hy\u00f6dynt\u00e4misen arjessamme koneasiakkaina, henkil\u00f6kohtaisina digiassistentteinamme.<\/p>\n<\/p>\n<p><strong>Sirte Pihlajan<\/strong> ja <strong>Ristomatti<\/strong> Partasen kirjoittamassa Boardman Grow -j\u00e4senblogissa syvennyt\u00e4\u00e4n mit\u00e4 koneasiakkaat ovat, kuinka niit\u00e4 palvellaan ja miten koneasiakkaiden aikakauteen kannattaisi suunnata.<\/p>\n<p><a href=\"https:\/\/www.boardmangrow.fi\/koneasiakkaat-mullistavat-digitaalisen-liiketoiminnan\/\" style=\"outline: none;\" target=\"_blank\">https:\/\/www.boardmangrow.fi\/koneasiakkaat-mullistavat-digitaalisen-liiketoiminnan\/<\/a><\/p>\n<h4 style=\"\" data-tcb_hover_state_parent=\"\">Marketing Finland: Teko\u00e4lyassistentit asioivat pian ihmisasiakkaiden puolesta, onko aspa valmiina? (in Finnish)<\/h4>\n<p>Asiakaspalvelua ja myynti\u00e4 hoidetaan pitk\u00e4lti teko\u00e4lyavusteisesti ja bottien avulla, mutta mit\u00e4 tapahtuu, kun vastassa on asiakkaan oma teko\u00e4lyassistentti? Asiakaskokemuksen uranuurtaja l\u00e4hti tutkimaan asiaa ja yll\u00e4ttyi.<\/p>\n<\/p>\n<p><a href=\"https:\/\/www.mrktng.fi\/tekoaly\/tekoalyassistentit-asioivat-pian-ihmisasiakkaiden-puolesta-onko-aspa-valmiina\/\" style=\"outline: none;\" target=\"_blank\">https:\/\/www.mrktng.fi\/tekoaly\/tekoalyassistentit-asioivat-pian-ihmisasiakkaiden-puolesta-onko-aspa-valmiina\/<\/a><\/p>\n<h4 style=\"\">MMA: Koneasiakkaiden palvelemisessa kehitt\u00e4misen varaa (in Finnish)<\/h4>\n<p>Asiakaskokemustoimisto Shiruten tuore tutkimus paljastaa, ett\u00e4 suomalaisyritykset eiv\u00e4t ole viel\u00e4 valmiita hy\u00f6dynt\u00e4m\u00e4\u00e4n teko\u00e4lypohjaisten koneasiakkaiden palvelua ja uuden teknologian tarjoamaa taloudellista potentiaalia t\u00e4ysim\u00e4\u00e4r\u00e4isesti.<\/p>\n<\/p>\n<p><a href=\"https:\/\/mma.fi\/ajankohtaista\/yleinen\/koneasiakkaiden-palvelemisessa-kehittamisen-varaa\/\" style=\"outline: none;\" target=\"_blank\">https:\/\/mma.fi\/ajankohtaista\/yleinen\/koneasiakkaiden-palvelemisessa-kehittamisen-varaa\/<\/a><\/p>\n<h4 style=\"\">CX Today: Why Aren\u2019t Customer Service Teams Ready for Machine Customers?<\/h4>\n<p>A recent study has revealed that many organizations are failing to understand the potential of machine customers and are not equipped to serve them. The research \u2013 published by customer design experience agency Shirute \u2013 explored and analyzed the capacity of Finnish companies to serve machine customers. <\/p>\n<\/p>\n<p>But what exactly are machine customers and how will they impact the customer service and CX sector moving forward? Read more in this article by <strong>Rhys Fisher<\/strong>.<\/p>\n<\/p>\n<p><a href=\"https:\/\/www.cxtoday.com\/contact-centre\/why-arent-customer-service-teams-ready-for-machine-customers\/\" style=\"outline: none;\" target=\"_blank\">https:\/\/www.cxtoday.com\/contact-centre\/why-arent-customer-service-teams-ready-for-machine-customers\/<\/a><\/p>\n<h4 style=\"\">CX Network Webinar: Are you ready to serve artificially intelligent customers?<\/h4>\n<p>Artificial intelligence is revolutionizing the way companies interact with their customers.\u202f However, organizations aren\u2019t the only ones who can access this technology: customers can, too, leading to a future where they use AI tools to create digital assistants that can act independently on their behalf (to make buying decisions and purchases).<\/p>\n<p>In this session from&nbsp;<em>All Access: The AI Revolution in CX,<\/em> <strong>Sirte Pihlaja<\/strong>, CEO of Shirute explains how your organization can prepare to serve machine customers.<\/p>\n<\/p>\n<p><a href=\"https:\/\/www.cxnetwork.com\/on-demand\/content\/machine-customers-revolution\" style=\"outline: none;\" target=\"_blank\">https:\/\/www.cxnetwork.com\/on-demand\/content\/machine-customers-revolution<\/a><\/p>\n<h4 style=\"\">CX Network Webinar: The AI Revolution in CX<\/h4>\n<p>Supercharge your CX success through technology<\/p>\n<p>Artificial intelligence (AI) is reshaping the customer experience landscape at an unprecedented pace. With the potential to reduce customer churn by up to 20 percent and boost customer satisfaction by as much as 15 percent, AI is now a building block for loyalty-building experiences and the ability to use it effectively is essential to the future of CX.&nbsp;However, as we navigate this transformative journey, we must confront a series of challenges. These include ensuring data quality and mitigating bias, cultivating customer trust, and seamlessly integrating AI into existing CX ecosystems.&nbsp;All Access: AI in CX will explore solutions to these hurdles, empowering your organization to unlock the full potential of AI<\/p>\n<p>In her opening keynote, <strong>Sirte Pihlaja<\/strong>, CEO at Shirute, will introduce us to the theme of this 2-day webinar. The title of her talk is &#8220;Are You Ready to Serve Artificially Intelligent Machine Customers?&#8221;.<\/p>\n<p><a href=\"https:\/\/bit.ly\/cxnetwork-airevolutioncx\" style=\"outline: none;\" target=\"_blank\">https:\/\/bit.ly\/cxnetwork-airevolutioncx<\/a><\/p>\n<h4 style=\"\" data-tcb_hover_state_parent=\"\">CX Network Fireside Chat: Metrics That Matter &#8211; Evaluating Gen AI Powered Conversational Bots<\/h4>\n<p><span style=\"background-color: transparent;\">Customers are increasingly turning to digital channels to address their queries and a big part of that puzzle has been the effectiveness of conversational chatbots to address queries. In the past, we\u2019ve spent a lot of time discussing how bots can deflect queries, alleviating some of the burden overwhelmed contact center teams face. With Gen AI entering the picture, it\u2019s time we relook at the whole dynamic. &nbsp;<\/span><\/p>\n<p>Key areas to be covered in this interactive session include:<\/p>\n<ul>\n<li>Understand the impact of Gen AI on customer service<\/li>\n<li>Evaluate traditional metrics to measure effectiveness of bots<\/li>\n<li>Learn a new framework to create bots your customers will actually use<\/li>\n<\/ul>\n<p>Generative AI applications in customer service are growing strong, giving rise to ample excitement alongside some challenging questions. In such a rapidly changing market, how can contact centers keep up? Which use cases are AI appropriate? And how can companies make sure they\u2019re utilizing it in a way that\u2019s just right for them and their customers?<\/p>\n<\/p>\n<p>Join&nbsp;<strong>Toby Braun<\/strong>&nbsp;from Sprinklr for an interactive fireside chat with CX leaders about how AI is evolving self-service.<\/p>\n<\/p>\n<p>Speakers invited to this fireside chat include:<strong>Sirte Pihlaja<\/strong>, CEO, Shirute<\/p>\n<p><strong>Hussein M. Dajani<\/strong>,<strong>&nbsp;<\/strong>Ex Partner and CMO, Deloitte Digital Middle East<strong>Gregorio Uglioni<\/strong>, Head of Business Transformation, Kantonsspital Winterthur<\/p>\n<p><strong>Chris Booth<\/strong>,<strong>&nbsp;<\/strong>Product Owner &#8211; Machine learning and Insights, NatWest<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/cxnetwork-generativeai4bots\" style=\"outline: none;\" target=\"_blank\">https:\/\/bit.ly\/cxnetwork-generativeai4bots<\/a><\/p>\n<h4 style=\"\">The one with LEGO Serious Play &#8211; Sirte Pihlaja, CEO &amp; LEGO Serious Play Facilitator E162<\/h4>\n<p>In this episode of CX Passport, <strong>Rick Denton<\/strong> interviews <strong>Sirte Pihlaja<\/strong> on creativity, LEGO Serious Play, Implementing AI in Customer Experience and Machine Customers.<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/shirute-cxplay-cxpassport\" style=\"outline: none;\" target=\"_blank\">https:\/\/bit.ly\/shirute-cxplay-cxpassport<\/a><\/p>\n<h4 style=\"\" data-tcb_hover_state_parent=\"\">Women in CX: \u2018Are you ready for the rise of the machine customers?\u2019, with Sirte Pihlaja<\/h4>\n<p>Are you ready for the rise of the machine customer? \ud83e\udd16<\/p>\n<p>With Gartner predicting that by 2027, 50% of us will be using AI personal assistants in our daily lives, they could be here much sooner than anticipated!<\/p>\n<p>Joined by <strong>Sirte Pihlaja<\/strong>, CEO of Shirute, listen to episode #706 now as we explore what machine customers are, how they\u2019re set to impact the future of CX and EX, and as CX leaders, what we should be thinking about now to ensure we\u2019re equipped for their arrival.<\/p>\n<p>So, with employees and agents set to interface with AI in the near future, is it machine customer experience that we instead need to be designing for? \ud83e\udd14<\/p>\n<\/p>\n<p><a href=\"https:\/\/womenincx.community\/episodes\/are-you-ready-for-the-rise-of-the-machine-customers-with-sirte-pihlaja\" style=\"outline: none;\" target=\"_blank\">https:\/\/womenincx.community\/episodes\/are-you-ready-for-the-rise-of-the-machine-customers-with-sirte-pihlaja<\/a><\/p>\n<h4 style=\"\">MARK webinaari: Asiakaskokemus &amp; teko\u00e4ly (in Finnish)<\/h4>\n<p>Onko organisaatiosi valmis palvelemaan teko\u00e4lykk\u00e4it\u00e4 koneasiakkaita?<\/p>\n<\/p>\n<p>T\u00e4m\u00e4n p\u00e4iv\u00e4n kilpailluilla markkinoilla unohtumattomat asiakaskokemukset eiv\u00e4t ole en\u00e4\u00e4 luksusta vaan v\u00e4ltt\u00e4m\u00e4tt\u00f6myys. Br\u00e4ndit, jotka eiv\u00e4t priorisoi panostuksiaan asiakaskokemuksiin, menett\u00e4v\u00e4t arvokkaita asiakkaita ja j\u00e4\u00e4v\u00e4t j\u00e4lkeen kilpakumppaneistaan.<\/p>\n<\/p>\n<p>Teko\u00e4lyst\u00e4 on tullut muutosvoima, joka mullistaa yritysten vuorovaikutuksen asiakkaiden kanssa ja tarjoaa ennenn\u00e4kem\u00e4tt\u00f6m\u00e4t mahdollisuudet personointiin, palvelujen tehostamiseen ja asiakasuskollisuuden kasvattamiseen.<\/p>\n<\/p>\n<p>T\u00e4ss\u00e4 webinaarissa opit, miten:<\/p>\n<ul>\n<li>varmistat organisaatiosi valmiuden teko\u00e4lyn vaikutuksiin.<\/li>\n<li>tarjoat parempaa palvelua \u00e4lykk\u00e4ille koneasiakkaille.<\/li>\n<li>kehit\u00e4t entist\u00e4 vaivattomampaa asiointia asiakkaillesi.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.markkinointiliitto.fi\/menneet-tapahtumat\/mark-webinaari-asiakaskokemus-tekoaly\/\" style=\"outline: none;\" target=\"_blank\">https:\/\/www.markkinointiliitto.fi\/menneet-tapahtumat\/mark-webinaari-asiakaskokemus-tekoaly\/<\/a><\/p>\n<h4 style=\"\" data-tcb_hover_state_parent=\"\">CX Summit 2024: Are You Ready to Serve Artificially Intelligent Machine Customers?<\/h4>\n<p>      &nbsp;<\/p>\n<p>Machine customers offer totally new opportunities for business, but achieving the benefits requires commitment and preparation.&nbsp;Is your business geared up to embrace this new customer segment and adapt to the forthcoming transformations?&nbsp;The time has come for business development teams to translate promises into reality.<\/p>\n<\/p>\n<p><span style=\"background-color: transparent;\">In this keynote, you will learn how to:<\/span><\/p>\n<ul>\n<li>ensure your organisation&#8217;s&nbsp;readiness for the effects of artificial intelligence<\/li>\n<li>offer better service to smart machine customers<\/li>\n<li>develop more effortless transactions for your human customers<\/li>\n<\/ul>\n<h4 style=\"\" data-tcb_hover_state_parent=\"\">Marketing Week:&nbsp;How ready are you to serve the next AI generation of customers?<\/h4>\n<p>On the occasion of her contribution among other leading international and certified CX experts, in the long-awaited book Customer Experience 5, <strong>Sirte Pihlaja<\/strong> presents on the main stage of the CX Summit 2024 about its topic entitled &#8220;Are You Ready to Serve Artificially Intelligent Machine Customers?&#8221;. <\/p>\n<\/p>\n<p>In this article, you can read more about the book &#8220;Customer Experience 5&#8221; that was just published.<\/p>\n<\/p>\n<p><a href=\"https:\/\/bit.ly\/shirute-ai-cxsummit2024\" style=\"outline: none;\" target=\"_blank\">https:\/\/bit.ly\/shirute-ai-cxsummit2024<\/a><\/p>\n<h4 style=\"\">CX Network: Machine customers and the future of CX and service<\/h4>\n<p>The fifth edition of the global best-selling&nbsp;<em>Customer Experience<\/em>&nbsp;book series was released on January 22, 2024, covering the latest trends and strategy developments in CX.<strong>Sirte Pihlaja,<\/strong> head of team at CXPA Finland and CEO of Shirute, is one of 18 expert CX authors featured in Customer Experience 5 and her chapter on machine customers explores one of the biggest customer behavior trends to emerge in recent years.<\/p>\n<p>Enabled for the masses by the rise in IoT devices, consumer-friendly AI tools and the January 2024 launch of the ChatGPT Store, Pihlaja says machine customers represent a change twice as big as when e-commerce first emerged.<\/p>\n<p>In this interview, she tells&nbsp;<em>CX Network<\/em> what is happening and what it means for organizations around the world.<\/p>\n<\/p>\n<p><a href=\"https:\/\/www.cxnetwork.com\/artificial-intelligence\/interviews\/machine-customers-and-the-future-of-cx-and-service\" style=\"outline: none;\" target=\"_blank\">https:\/\/www.cxnetwork.com\/artificial-intelligence\/interviews\/machine-customers-and-the-future-of-cx-and-service<\/a><\/p>\n<h4 style=\"\">CX Network: 6 CX trends that will shape 2024<\/h4>\n<p>For CX practitioners, 2023 was a rollercoaster. New customer demands, revolutionary new technologies and muted economic growth in major markets were just some of the things keeping practitioners busy. And things are unlikely to calm down in 2024.<\/p>\n<\/p>\n<p>Digital CX \u2013 the top trend in our 2023 Global State of CX research \u2013 will continue to develop with new capabilities paving the way for connected customers with new expectations.<\/p>\n<\/p>\n<p>In light of these developments,&nbsp;<em>CX Network<\/em> has rounded up six trends that are set to change your organization, customers and service suite in 2024.<\/p>\n<\/p>\n<p>Get ready for machine customers &#8211; The widespread availability of generative AI will have implications beyond the corporate world. As an author and CX expert <strong>Sirte Pihlaja<\/strong>, CEO of Shirute and head of team at CXPA Finland, is an authority on the use of AI in CX. Due to the rapid advances around LLMs, she believes 2024 will be the year of the machine customer. <\/p>\n<\/p>\n<p>Read this article to find out more:<\/p>\n<p><a href=\"https:\/\/www.cxnetwork.com\/cx-experience\/articles\/6-cx-trends-that-will-shape-2024\" style=\"outline: none;\" target=\"_blank\">https:\/\/www.cxnetwork.com\/cx-experience\/articles\/6-cx-trends-that-will-shape-2024<\/a><\/p>\n<h4 style=\"\">CXPA Finland Hack 2023<\/h4>\n<p>T\u00e4n\u00e4 kes\u00e4n\u00e4 jo nelj\u00e4tt\u00e4 kertaa j\u00e4rjestetyn CXPA Finlandin Hackin osallistujat p\u00e4\u00e4siv\u00e4t suunnittelemaan asiantuntijoiden ohjauksessa oikeilla haastekumppaneidemme caseilla, miten teko\u00e4ly\u00e4 voidaan hy\u00f6dynt\u00e4\u00e4 tuki\u00e4lyn\u00e4 asiakas- ja ty\u00f6ntekij\u00e4kokemuksen parantamiseen.<\/p>\n<\/p>\n<p><a href=\"https:\/\/cxpa.fi\/event\/cxpa-finland-hack-2023\/\" target=\"_blank\" style=\"outline: none;\">https:\/\/cxpa.fi\/event\/cxpa-finland-hack-2023\/<\/a><\/p>\n<h4 style=\"\">CXPA Finland Webinar: AI mit\u00e4 kuuluu CX? (in Finnish)<\/h4>\n<p>Teko\u00e4ly ammattilaisen tukena parantaa tuottavuutta, ty\u00f6hyvinvointia ja mahdollistaa t\u00e4ysin uudenlaisia palvelukokemuksia. Mit\u00e4 t\u00e4m\u00e4 tarkoittaa k\u00e4yt\u00e4nn\u00f6ss\u00e4 ja miten oma organisaatiosi voisi l\u00e4hte\u00e4 liikkeelle? Kuule webinaarissamme Microsoftin asiantuntijoilta, kuinka teko\u00e4ly\u00e4 voidaan hy\u00f6dynt\u00e4\u00e4 CX- ja EX-kehitt\u00e4miseen.<\/p>\n<\/p>\n<p>Webinaarissa kuulet, kun <em>Microsoft Finlandin<\/em>&nbsp;operatiivinen johtaja (COO)&nbsp;<strong>Teemu Vidgr\u00e9n<\/strong>&nbsp;avaa matkaa teko\u00e4lyst\u00e4 tuki\u00e4lyyn&nbsp;ja kertoo, mit\u00e4 kaikkien asiakas- ja&nbsp;ty\u00f6ntekij\u00e4kokemuksen kehitt\u00e4jien sek\u00e4 liiketoimintavastaavien tulisi tiet\u00e4\u00e4 AI:sta t\u00e4ss\u00e4 hyvin ajankohtaisessa&nbsp;<em>CXPA Finlandin<\/em>&nbsp;ja&nbsp;<em>Shiruten<\/em> yhteisty\u00f6ss\u00e4 j\u00e4rjest\u00e4m\u00e4ss\u00e4 webinaarissa! Keskustelussa mukana my\u00f6s Microsoft Finlandilla liiketoimintasovellusten ja Low Code alustojen myynti\u00e4 johtava <strong>Axu Paimio<\/strong>. Haastattelijana Shiruten toimitusjohtaja ja CXPA Finlandin toiminnanjohtaja&nbsp;<strong>Sirte Pihlaja<\/strong>.<\/p>\n<\/p>\n<p><a href=\"https:\/\/cxpa.fi\/event\/cxpa-finland-webinar-ai-mita-kuuluu-cx\/\" target=\"_blank\" style=\"outline: none;\">https:\/\/cxpa.fi\/event\/cxpa-finland-webinar-ai-mita-kuuluu-cx\/<\/a><\/p>\n<p style=\"text-align: center;\">\u201cTechnology is best when it brings people together.Let empathy guide the way, and let AI enhance the journey.\u201d<\/p>\n<p style=\"text-align: center;\">&#8211; Sirte Pihlaja, CEO, Shirute<\/p>\n<p> <span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" width=\"140\" height=\"140\" title=\"cx_network_logo\" data-id=\"138205\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2024\/10\/cx_network_logo.png\" style=\"aspect-ratio: auto 140 \/ 140;\" data-width=\"140\" data-height=\"140\" data-init-width=\"140\" data-init-height=\"140\" loading=\"lazy\"><\/span><\/p>\n<h2 style=\"text-align: left;\"><em><span>\u201cIn B2C the use of digital assistants is not so much about productivity, but convenience. As consumers, we want to make our lives as easy as possible, and we are already familiar with assistants. We are also getting used to commanding our homes or vehicles through wearables, connected devices and other types of interfaces.\u201d&nbsp;<\/span><\/em><\/h2>\n<h2 style=\"text-align: left;\"><\/h2>\n<h2 style=\"text-align: left;\"><span><span>&#8211; <span style=\"font-family: inherit; font-weight: 400;\">CX<\/span> Network, <span style=\"--tcb-applied-color: rgb(0, 0, 0) !important; color: rgb(0, 0, 0) !important;\">Machine Customers and the future of CX and service<\/span><\/span><\/span><\/h2>\n<p> __CONFIG_colors_palette__{&#8220;active_palette&#8221;:0,&#8221;config&#8221;:{&#8220;colors&#8221;:{&#8220;62516&#8221;:{&#8220;name&#8221;:&#8221;Main Accent&#8221;,&#8221;parent&#8221;:-1}},&#8221;gradients&#8221;:[]},&#8221;palettes&#8221;:[{&#8220;name&#8221;:&#8221;Default Palette&#8221;,&#8221;value&#8221;:{&#8220;colors&#8221;:{&#8220;62516&#8221;:{&#8220;val&#8221;:&#8221;rgb(0, 195, 255)&#8221;,&#8221;hsl&#8221;:{&#8220;h&#8221;:194,&#8221;s&#8221;:0.99,&#8221;l&#8221;:0.5}}},&#8221;gradients&#8221;:[]}}]}__CONFIG_colors_palette__ <a href=\"https:\/\/www.cxnetwork.com\/artificial-intelligence\/interviews\/machine-customers-and-the-future-of-cx-and-service\" target=\"_blank\" style=\"\"> <span><span style=\"\">Read article<\/span><\/span> <\/a>        <\/p>\n<h1 style=\"text-align: center;\"><span><strong><em>Get a quick start<\/em><\/strong><em>&nbsp;<\/em><\/span><span><em>to your AI-first business<\/em><\/span><\/h1>\n<p style=\"text-align: center;\">Responsibly. Empathically. Resourcefully.&nbsp;<\/p>\n<p>   <a href=\"https:\/\/www.shirute.fi\/en\/ai-book-us\" rel=\"nofollow\"> <span><span>Ask for offer<\/span><\/span> <\/a>      <a href=\"#top\"><span>    <\/span> <span><span>Back to top<\/span><\/span> <\/a>             <span><img decoding=\"async\" alt=\"\" width=\"98\" height=\"98\" title=\"Sundar_Pichai_Google\" data-id=\"138992\" src=\"https:\/\/www.shirute.com\/shiruteWWW\/atf-content\/uploads\/2024\/10\/Sundar_Pichai_Google.png\" data-width=\"98\" data-height=\"98\" data-init-width=\"140\" data-init-height=\"140\" loading=\"lazy\" style=\"aspect-ratio: auto 140 \/ 140;\"><\/span><\/p>\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">&#8220;I think about [agents] as intelligent systems that show reasoning, planning, and memory. They are able to think multiple steps ahead, work across software and systems, all to get something done on your behalf, and, most importantly, under your supervision.&#8221;<\/p>\n<p style=\"text-align: left;\"><em><em><strong><span>&#8211; <span style=\"--tcb-applied-color: rgb(0, 195, 255) !important; color: rgb(0, 195, 255) !important;\">Sundar Pichai<\/span><\/span><\/strong><\/em>, CEO, Google<\/em><\/p>\n<h2><\/h2>\n<h1 style=\"text-align: center;\"><strong>FAQ<\/strong><\/h1>\n<h5 style=\"text-align: center;\"><span>Here are the answers to some frequently asked questions:<\/span><\/h5>\n<\/p>\n<p>   <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">What are Machine Customers?<\/span><\/h4>\n<p>Machine Customers are AI-powered digital assistants or automated systems that interact with businesses on behalf of human users. They make decisions, complete transactions, and handle tasks autonomously, using natural language to communicate through digital channels like chat and email. This technology allows businesses to meet demand quickly and consistently, while freeing human resources for more complex tasks.<\/p>\n<p>     <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">Why should you start getting ready to serve them?<\/span><\/h4>\n<p>Starting to prepare for Machine Customers now positions your business ahead of the curve, allowing you to meet rising demand for fast, automated interactions. Early adoption helps improve customer experience, optimise operations, and unlock new revenue opportunities by seamlessly handling routine tasks and requests.<\/p>\n<p>    <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">What can Machine Customers be used for?<\/span><\/h4>\n<p>Machine Customers can handle a wide range of tasks, from finding information and making reservations to completing purchases and managing account services. They excel in automating routine interactions, providing real-time assistance, and personalising recommendations, making them ideal for supporting their human owners efficiently and simplifying their interactions with businesses.<\/p>\n<p>     <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">What do we need to serve Machine Customers?<\/span><\/h4>\n<p>To serve Machine Customers, you\u2019ll need AI-ready infrastructure, including open APIs and automated workflows, so they can access services seamlessly. Ensuring that your digital channels, such as chat and email, are optimised for AI interactions is essential, along with clear data security and privacy protocols to protect user information.<\/p>\n<p>     <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">Where can I find more information?<\/span><\/h4>\n<p>You can find more information on our website, including detailed resources, case studies, and reports on Machine Customers Experiences. For personalised guidance, feel free to <a href=\"https:\/\/www.shirute.fi\/en\/ai-book-us\" style=\"outline: none;\" rel=\"nofollow\">reach out<\/a> to our team directly. We would love to help you!<\/p>\n<p>    <span><\/span> <\/p>\n<h4><span style=\"font-size: 20px;\">Anything else you want to know?<\/span><\/h4>\n<p data-tcb_hover_state_parent=\"\">We\u2019re here to help you! If you have any other questions or want to explore how Machine Customers can benefit your business, don\u2019t hesitate to <a href=\"https:\/\/www.shirute.fi\/en\/ai-book-us\" style=\"outline: none;\" rel=\"nofollow\">contact<\/a> us. Let us know if you are interested in an introductory&nbsp;<a href=\"https:\/\/www.shirute.fi\/en\/ai-book-us\" style=\"outline: none;\" data-tcb_hover_state_parent=\"\" rel=\"nofollow\">AI kickoff-workshop<\/a> or if you need any additional information. Our team is ready to provide insights and support tailored to your needs.&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.shirute.fi\/en\/privacy-policy\" target=\"_blank\"><span style=\"font-size: 18px;\">\u200b<\/span><span style=\"font-size: 18px;\">Privacy Policy<\/span><\/a><\/p>\n<p>   <a href=\"#top\"><span>    <\/span> <span><span>Back to top<\/span><\/span> <\/a>  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>START REPORTS INSIGHTS FAQ BOOK US &nbsp;Personal AI Assistants&nbsp;&nbsp;the Future of AI-Driven Business START REPORTS TEAM WORKSHOPS PODCAST INSIGHTS FAQ BOOK US Suomi English Artificial intelligence and machine customers take CX and EX to a new era At Shirute, we are pioneers in artificial intelligence and customer experience and part of global networks of AI [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":392,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page_sub_page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-139242","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/pages\/139242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/comments?post=139242"}],"version-history":[{"count":20,"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/pages\/139242\/revisions"}],"predecessor-version":[{"id":168038,"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/pages\/139242\/revisions\/168038"}],"wp:attachment":[{"href":"https:\/\/www.shirute.com\/en\/wp-json\/wp\/v2\/media?parent=139242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}