The EU’s new AI Act will shape how every organisation designs and deploys AI. Will it be just another compliance hurdle—or your chance to lead responsibly? In this session, Susanna Mäkelä will demonstrate how companies can navigate regulations and leverage them as a driver of ethical, human-centric AI. You’ll hear practical insights on aligning AI strategies with regulation, building a culture of accountability, and enhancing both customer and employee experiences through responsible innovation.