CUSTOMER EXPERIENCE 3

In Sirte Pihlaja’s newest book, “Customer Experience 3”, she shares with twenty-seven fellow international Customer Experience (CX) professionals their current best-thinking, strategies and insights for achieving impact and visibility using world-class, best-practice CX principles. This is the anticipated follow-up third volume in the Customer Experience book series, packed with frontline experience, insight and value for professionals wanting to dramatically enhance the customer experience in their organization.

The book covers a range of topics including: customer-centric culture, organisational adoption and accountability, VoC insight and understanding, CX design and improvement, CX metrics, measurement and ROI, and CX strategy. These are all themes, which are critical in making a company genuinely customer-centric and allowing for business growth.

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