Many companies gather customer intelligence, but are you one of those who can find the core information from the mass of data? Mere collection of data does not let you in on what the customer really, truly desires.

In fact, inaccurate information may lead you astray. One must dig deeper and know what information is relevant and have a factual meaning in developing sales and customerships.

To drive your business with data, you must know who your customers are. When a customer is identified, services and products are far easier to personalize. Knowing your customer and using targeted marketing activities and communication will increase sales and improve the popularity of a brand.