CX Masterclass
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“ Fourteen leadership principles seems like a lot! However, it is extremely difficult to read them and disagree. How many leaders are actually demonstrating all fourteen of these? “
Over the last five years, a small number of organisations have featured multiple times in my writing. In the vast majority of cases, I have used these businesses as a way of bringing to life global best practice in the field of Customer Experience Management. It is inspiring to be able to share insight and ideas from those who have been able to take the principles of Customer Experience and firmly embed them into the very fabric of the way their companies work.
The company I have perhaps mentioned more than most is Amazon. Not only am I a regular customer of the global retail giant, I am also a huge fan of the man who founded the company. Only recently, I wrote about Jeff Bezos and why I believe he is a, if not the, role model customer centric leader.
I am always overjoyed when others read my ’ramblings’, adding their thoughts, perspectives, opinions and insight to the topics I feature. A good friend of mine read the Jeff Bezos article and contacted me shortly afterwards. ’Did you know that Amazon have actually embedded 14 leadership principles into the way they work?’, was the question posed to me. I did not. As I say on a daily basis – one of the wonderful things about specialising in a subject, is that I never stop learning more about it. For reasons unbeknown to me, the fact that Amazon have 14 leadership principles had completely passed me by.
What my friend brought to my attention is fascinating – and goes a very long way to explaining why and how Jeff Bezos has been able to create such a strong customer centric culture in his business. If you have never heard about or seen these principles before, I am sure you will find them fascinating AND inspiring as well – here they are…
I. LOVE. THIS!!! Fourteen leadership principles seems like a lot! However, I think it is extremely difficult to read them and disagree. How many leaders are actually demonstrating all fourteen of these? Not enough in my opinion!
Jeff Bezos is THE role model customer centric leader and is instilling global best practice leadership into the way his organisation works. I am inspired by this – I hope you are too.
p.s. you may want to forward this on to a leader you think may learn from it as well!!
This blog article has been republished with permission from Ian Golding. It has originally been posted at https://ijgolding.com/2017/07/05/14-leadership-principles-drive-amazon/
Ian Golding will be leading the CX Masterclass training on May 7th and 8th. Ian’s last visit to Finland was in 2019, but this year it has been expanded into a two-day event with more insights than ever before. Get your tickets soon at www.cxmasterclass.fi. We look forward to meeting you there.
Ian Golding is a renowned CX specialst, who advises leading companies with their CX strategies, as well as measuring and developing CX and listening to your employees. He is the first one to have achieved the Certified Customer Experience Professional certificate and acts as CXPA UK Ambassador.
”The company I have perhaps mentioned more than most is Amazon. Not only am I a regular customer of the global retail giant, I am also a huge fan of the man who founded the company. Jeff Bezos is THE role model customer centric leader.”
– Ian Golding, Founder, Customer Experience Consultancy
Want to hear more about CX Masterclass and why you should attend? Read all about it and join us in Helsinki!
You will hear more interesting stories about CX development from the best of the best in CX Masterclass in Helsinki this May. The event is organised by Shirute and CXPA Finland.
Read all the CX Masterclass blogs published so far:
Additional information:
CEO Sirte Pihlaja, tel. +358 50 5700 190
Asiakaskokemuksesta kertova “Customer Experience 2” -kirja ampaisi heti julkaisunsa jälkeen globaalien myyntitilastojen kärkeen. Se nousi Amazonin best seller -listojen huipulle, sijoittuen ykköseksi mm. Customer Service- ja Consumer Behaviour -kategorioissa useissa eri maissa (esim. USA, UK, Kanada ja Ranska). Kirjan kirjoittajat ovat nyt Best Selling -bisneskirjailijoita kolmessa eri maanosassa. Shiruten toimitusjohtaja, Sirte Pihlaja, on yksi kirjan kirjoittajista. Hän kirjoitti teokseen asiakaskeskeisestä kulttuurista korostaen leikin ja luovuuden roolia bisneksessä.